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Exclusive: TikTok Promises Ban Refunds to Keep Advertisers Spending

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The Information 		January 02, 2025

As some advertisers pull back from TikTok, the app is telling big ad buyers it will refund ad money if it is banned in the U.S. this month.

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TikTok Promises Ban Refunds to Keep Advertisers Spending

By Sylvia Varnham O'Regan, Sahil Patel and Catherine Perloff

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