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Creator Economy: Why Trump Could Punt on TikTok—Again

Creator Economy
Trump's Saturday deadline for a TikTok deal is coming up. Here's why it could move again. ͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­͏ ‌     ­
Apr 1, 2025

Creator Economy

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Welcome back!

Deal or no deal? President Trump's Saturday deadline for TikTok to sell its U.S. assets is fast approaching. 

But Trump has given mixed messages on whether a resolution will be reached by then. On Sunday night, he told reporters on Air Force One that a deal would happen before the deadline. He's also previously said that he'd be willing to extend the deadline again. Trump will consider a final proposal for TikTok on Wednesday, CBS News reported, though that doesn't guarantee a deal with TikTok's Chinese parent ByteDance. 

We could be in limbo for a while. Legal experts say Trump could continue to punt the issue, given he's already delayed enforcing a U.S. law requiring a TikTok ban by Jan. 19 if the app didn't cut ties with ByteDance. That decision hasn't been challenged in court yet. A spokesperson for the White House didn't respond to a request for comment. 

"The 75-day deadline was always fake, in the sense that it's made up," said Alan Rozenshtein, a law professor at the University of Minnesota Law School. "It's not extending anything. The law is in effect … It's just a press release of non-enforcement for 75 days." 

"The real question is: Is there going to be a divestment that satisfies the terms of the law?" Rozenshtein added. 

Trump has said multiple times that he'd like to see TikTok keep operating in the country. And a variety of groups have thrown their hat in the ring, including ones led by billionaire Frank McCourt and Employer.com founder Jesse Tinsley. 

Big name investing firms are also coming out of the woodwork. Andreessen Horowitz is in talks to invest in TikTok as part of an Oracle-led deal with other U.S. investors, The Financial Times reported on Tuesday. On Friday, The New York Times reported that private equity firm Blackstone is considering taking a small stake in TikTok. Blackstone declined to comment.  

And some of the most vocal bidders are making attention-grabbing moves ahead of the latest deadline. Reid Rasner, a Wyoming entrepreneur leading a $47 billion bid for TikTok, on Monday announced a "major financial and strategic partnership" with artificial intelligence company Adaly. Rasner's camp also put out a press release highlighting a story Trump reposted on his social media app Truth Social that said Rasner is the most "Trumpian" bidder for TikTok. 

While many bidders are falling over themselves to keep their interest in the spotlight, TikTok and ByteDance have been completely silent on the status of any deal, at least publicly. On Tuesday, TikTok declined to comment.

Here's what else is going on…

See The Information's Creator Economy Database for an exclusive list of private companies and their investors.

TikTok will shutter its photo-sharing app TikTok Notes in May, TechCrunch reported. TikTok tested the would-be Instagram competitor in countries including Canada, Australia and Vietnam last year.

Runway, an AI text to video startup, released its latest video-editing tool that makes it easier to pull together clips into a longer video as it looks to compete with OpenAI's Sora. 

Substack redesigned the "Media Tab" on its app to show a scrollable video feed with content from multimedia creators, its latest move to appeal to TikTok creators. Separately, Substack partnered with the nonprofit Foundation for Individual Rights and Expression to legally defend foreign writers who live lawfully in the U.S. targeted by the government over what they write, whether they publish on Substack or not. 

Connyct, a social media app for college students, launched a crowdfunding campaign on WeFunder that raised more than $50,000 so far. 

Roku partnered with creator Alan Chikin Chow to bring his popular YouTube series "Alan's Universe" to The Roku Channel. The series follows the lives of Chow and his high school classmates.

Alphabet's Google Mind AI research lab is hiring a full-time content creator to plan, produce and publish on its social media accounts. The base salary is between $135,000 and $207,000, according to the job posting. 

"I think we're a better monetization model," Netflix co-CEO Ted Sarandos said at a recent Semafor event, compared to YouTube.  

Sarandos said YouTube doesn't pay creators upfront to make content, "so they're doing it all at their own risk." He also pointed out that top YouTuber MrBeast has lost money on his content. "It's not a great recovery model," Sarandos said.

Mike McGarry joined Patreon as its first senior vice president of marketing. Previously, he was the vice president of brand marketing at Shake Shack.

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Kaya Yurieff brings you everything you need to know about the booming creator economy, from the platforms to the people to the deals.

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