The Work of Art in the Age of Artificial ReproductionESSAY: How 'Atmosphere' Guides Our Radically Human Creative Practice
As we are entering a new era of contemporary artistic production, an age of visual abundance and overwhelm, guided by endless variations by means of generative AI, traditional definitions of the role of artworks as means of communication get blurred between cynical techno-optimism and outright demonization of new technologies. In this context, Walter Benjamin's concept of "aura"—the unique authenticity of original artwork that diminishes through reproduction—becomes increasingly difficult to apply. When AI can generate infinite variations of any style in seconds, what constitutes an "original" becomes ambiguous at best. But, expanding on Benjamin's concept of "aura", German philosopher and author Gernot Böhme provides a more appropriate concept that he calls "atmosphere". In this essay, I am exploring the differences and commonalities of these two concepts, and how we can apply them to our radically human practice as creatives. The future belongs not to those who reject new technologies outright, nor to those who surrender to them completely. Rather, it belongs to creatives who understand how to harness technological tools while maintaining a fundamental commitment to creating authentic atmospheres that resonate with human experience. Walter Benjamin - The Work of Art in the Age of Mechanical Reproduction Gernot Böhme - Atmosphäre You're currently a free subscriber to Notes from the Lab. For the full experience, upgrade your subscription.
|
The Work of Art in the Age of Artificial Reproduction
Assinar:
Postar comentários (Atom)
0 comentários:
Postar um comentário