The Medium identifies essential signals on how technology is shaping the business of culture, and how the marketplace is evolving in response.

[Author’s note: This series of interviews will be free for all subscribers]

“You launch a product, we can tell you people are getting rashes or your hair care isn't good for curly hair or African-American hair or we can really diagnose it so that you can understand and make decisions a lot faster because all of our markets are getting more competitive. All of our markets are forcing us to make decisions faster. The faster we can take these pieces of information and get in front of you with not just like here's the what, but also here's the so what and here's the now what.

We can go from information to true insight to action plan faster than ever before. And I don't care what industry you're in, more agile decision making that's more informed with higher success rates makes a lot of sense.”

For my eleventh interview in the Voices In ChAInge interview series, I speak with Trevor Sumner, the CEO of iGenie.ai, an AI consumer insights platform that empowers leading brands and retailers like Kenview, Unilever, Bayer, Clorox, and Coca-Cola to identify the next big thing faster, cheaper, and better.

About Voices in ChAInge

Voices in ChAInge is a series of 12 short interviews (1.5 to 5 minutes long) that offer a wide variety of answers to this simple question: “What is a recent market signal or development in AI that forced you to rethink a key business assumption?”

These interviews were recorded at The ON_Discourse AI Transformation Summit with over 100 participants “representing every C in the suite.”

My selection standard was simple: A shared interest in a conversation.

The responses varied widely. Some explored abstract concepts about humanity and creativity. Other narrowly focused on how AI is changing customer relationships with brands and brand product development.

Each conversation offers a rare window into how decision-makers across industries are recalibrating their thinking in real-time as AI transforms their business fundamentals.