| If you're finding value in our Creator Economy newsletter, I encourage you to consider subscribing to The Information. It contains exclusive reporting on the most important stories in tech. Save up to $250 on your first year of access. Hello! As we send out this newsletter, we are kicking off our Future of Influence event in Los Angeles. We look forward to seeing so many of our subscribers in person! Keep an eye on theinformation.com for our latest coverage from the event, and we'll be back with more highlights in Wednesday's newsletter. One of the major themes of our event is that people are spending more time watching creators online, at the expense of traditional TV shows and movies. That's led major streaming services, which used to shrug off creators, to strike more deals with them for shows ranging from reality competitions to scripted comedies. In a recent story Sahil and I recently published, we found that while creators are excited about the prospect of reaching new audiences on streaming services—and the stamp of legitimacy that comes with it—they don't want to do anything to cannibalize their online audiences. This reluctance helps explain why we're seeing so many creators make their licensed content available on free ad-supported streaming TV services known as FAST channels. Last month, for example, Samsung TV Plus announced new licensing deals with top YouTubers Dhar Mann and former NASA engineer Mark Rober. These channels carry a continuous feed of videos 24/7 from each creator. For Samsung, such deals with creators are a no brainer. "It feels even a bit silly to say they're the future because they are television now for so many consumers, especially younger audiences," said Sarah Nelson, global head of strategic partnerships at Samsung TV Plus. Roku has also signed such deals with creators, including YouTubers Rhett & Link and most recently with Shorts sensation Alan Chikin Chow, who brought his YouTube video series "Alan's Universe" to Roku in March, the first time it's available off the Google-owned site. Roku's pitch: the smart TV service is available to more than 145 million people in the U.S., many of whom represent new potential fans for Chow. Next, the company would like to sign licensing deals with creators in niches including sports, home and food, according to Jennifer Vaux, Roku Media's vice president of content acquisition and programming. For all of these deals, creators want to own the rights to the content they've made. That's a theme playing out in the music industry, too, as mega star Taylor Swift buys back the rights to her first six albums. As a creator, "you want to be in a position where the buyer is paying you enough money to make [content], but that you're licensing it to them so you retain ownership," said Chris Williams, CEO of Pocket.watch, an entertainment studio that works with top creators such as 13-year-old YouTuber Ryan Kaji. "That's the best place to be." Here's what else is going on… See The Information's Creator Economy Database for an exclusive list of private companies and their investors. Twitch announced several updates at its TwitchCon event in Europe, including the option to host a vertical livestream, which makes it easier for viewers to watch on mobile devices. It's also testing a way for more creators to livestream at a higher quality. LinkedIn cut 281 employees in California, according to a notice filed to the state's Employment Development Department, the Los Angeles Times reported. That's the number of subscribers Jimmy Donaldson, aka MrBeast, now has on YouTube. "A decade ago before I blew up everyone in my life told me I was too obsessed and constantly told I'd never make it," Donaldson wrote in a LinkedIn post. Starbucks is hiring two "Global Coffee Creators," who will travel to different cities around the world to post content about the coffee company. One position will be filled by a current employee, while the other will be someone outside of the company. Applications for the full-time, 12-month role are open until June 13. Joy Reid, the former MSNBC host, on June 9 will launch a new video podcast with interviews and analysis called "The Joy Reid Show" on YouTube and other podcasting services. After leaving the cable news network, she has also launched a Substack newsletter. Paul Ingrassia, a right-wing podcast host, is President Trump's pick to lead the federal watchdog agency the Office of Special Counsel. Ingrassia would be the latest influencer in the Trump administration, including several who have made money off X. Thank you for reading the Creator Economy Newsletter! I'd love your feedback, ideas and tips: kaya@theinformation.com. If you think someone else might enjoy this newsletter, please pass it forward or they can sign up here: https://www.theinformation.com/newsletters/creator-economy | 
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