If the devil works hard then Billy McFarland works harder, because somehow, Fyre Festival is back...again.
It was the disaster event that was, then wasn't, then was again when Fyre 2 was announced, then wasn't again when McFarland cancelled weeks before and put the Fyre name up for sale, and now apparently it's back on, but rebranding as something totally different.
As a reminder, the initial Fyre disaster, which saw the 33-year-old banged up for fraud, was a new, luxury festival concept introduced in 2017, promising attendees the chance to get up close with celebrities while relaxing on the white sandy shores of a Caribbean island.
Instead, it ended with a Netflix documentary detailing how guests who had paid thousands of dollars were fed dry cheese sandwiches, reduced to trash-piled campsites, and few of the weekend's artists performed - including drop outs from Blink-182 and Migos.
Fast forward to June 2025, and ticket holders received an email from Fyre with a new proposition.
"After news broke a few weeks ago that we were putting the FYRE IP up for sale, we got a message. A small beach resort and the island of Utila, Honduras had seen the headlines—and they had an idea. They have tapped FYRE to bring global attention to this off-the-map gem, programming unforgettable experiences, and simply enjoying life at the edge of the reef", it read.
"This was a no-brainer for us, so just like that, FYRE has found its way back to the spark that started it all. In early September, FYRE returns to the Caribbean for the FYRE Resort Pop-Up at Coral View Utila—a weeklong escape blending adventure, spontaneity, and paradise."
Taking place from 3-10 September, the new concept, rebranded as a hotel experience in Utila, Honduras, means existing Fyre ticket holders will be eligible for a three-night stay. For those who are not currently ticket holders rooms start at $198 per night for singles, $329 for couples, $399 for triples and $449 for the hotel's four-bed room - and a pass for Fyre will be thrown in with the booking.
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