| If you're finding value in our Creator Economy newsletter, I encourage you to consider subscribing to The Information. It contains exclusive reporting on the most important stories in tech. Save up to $250 on your first year of access. Hello! Artificial intelligence was the star of Meta Platforms' second-quarter earnings call on Wednesday. Meta's long-term path to making money from AI is fuzzy. But right now, some of the most material benefits from Meta's investments in AI are improvements to "ranking," or how the company shows users relevant content on its social media apps. That, in turn, is boosting how much time users spend on those apps. On Instagram, for example, the amount of time spent on videos in the second quarter rose more than 20% from a year earlier, Chief Financial Officer Susan Li said on Wednesday. She added that Meta expected more improvements as it further adapted its content recommendations to what people engaged with during a discrete period of activity, so that those recommendations would be "most relevant to what they're interested in at that moment." Better recommendations mean more engagement—and more advertising dollars—for Meta. That should help creators, too. "In the second half, we'll be focused on further increasing the freshness of original posts so the right audiences can discover original content from creators soon after it's posted," Li said. "And we're making optimizations to help the best content from smaller creators break out," she later added. Original content on Instagram appears to be growing. More than two-thirds of Instagram's recommended content in the U.S. is now original posts, Li said. That's a good sign for short-form video feature Reels, which started as a place for creators to recycle their old TikToks. Now, Instagram Reels has become a bona fide competitor to TikTok and its powerful recommendation algorithm. Here's what else is going on… See The Information's Creator Economy Database for an exclusive list of private companies and their investors. YouTube updated its rules to allow videos with swear words and profanities in the first seven seconds to be eligible for full monetization, according to a video posted by the company. In the past, those videos could only earn limited ad revenue. ShopMy, a creator marketing and affiliate startup, announced a new feature called Circles, which lets users create their own virtual shop with product recommendations from their favorite creators. It also introduced a search feature for creators to make it easier to find recommendations. LTK, the creator commerce app, launched a two-way chat feature so creators and their audiences can chat directly in the app. Users can also now share their public profiles on LTK so friends can see the creators they follow and their favorite products and saved posts. Adobe announced new AI-powered image-editing features to Photoshop using its Firefly models Samsung TV Plus announced that certain creators will get new, dedicated channels on its streaming service, including top YouTubers Michelle Khare, The Try Guys and Smosh. It previously announced Mark Rober and Dhar Mann would have their own channels. • TikTok is rolling out its version of community notes in the U.S. starting Wednesday. Called Footnotes, TikTok users can add "relevant information" to videos—as well as rate that information, similar to the approach taken by X and now Meta. • The app is expanding where its videos are available beyond mobile phones, including to screens at malls and in taxis through partnerships with Westfield Malls and Curb. • The ByteDance-owned company announced new features for creators, including "Creator Care Mode," which helps creators better filter out offensive and unwanted comments. It also launched a chat room for creators to chat with certain followers, and a new professional inbox to help creators manage their DMs more effectively. Creators can also now mute certain words, phrases and emojis during livestreams. • TikTok users will now be able to save songs they find on the app to their YouTube Music account. • Remember when President Trump told Fox News he'd have a buyer for TikTok in two weeks? Well it's been four weeks since those comments! Australia said it will add YouTube to the list of companies covered by its first ban on social media for teenagers younger than 16, reversing an earlier decision to leave out the Alphabet-owned video site. TikTok, Facebook, Instagram and Snapchat are also included. The ban is set to take effect in December. Craig Mazin and John August, two Hollywood screenwriters and the co-hosts of the podcast "Scriptnotes," are writing a book based on their show, which will be published by Crown. It will serve as a guide for writing screenplays or building a career in the industry. Loren Piretra, a former marketing executive at companies including Fanfix and Twitch, launched a new podcast focusing on political commentary called "The Loren Piretra Show" with Occupy Democrats, a left-leaning social media network. Barry Malone, the deputy editor-in-chief at the Thomson Reuters Foundation, announced he's going independent. "It's a scary move but I want to concentrate on amplifying under-reported stories," he wrote in a post on X. Thank you for reading the Creator Economy Newsletter! I'd love your feedback, ideas and tips: kaya@theinformation.com. If you think someone else might enjoy this newsletter, please pass it forward or they can sign up here: https://www.theinformation.com/newsletters/creator-economy | 
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