The thing we spend fastest (but think least about)

Hi ,

This came up in a conversation the other day and stuck with me:

The most expensive thing we own isn't a car or a watch.

It's our time.

And yet… it's the easiest thing to spend without noticing.

Lately I've been thinking less about "managing" time —

and more about using it as it matters.

That shift changes how I start my mornings.

How I choose what gets my energy.

Even how I use AI — not just to go faster, but to clear the noise.

You don't need a massive overhaul.

Sometimes just noticing is enough to move differently.

Maybe that's your nudge for the week too.

— Jim

P.S. If this hit home for you too, I'd love to hear how you're thinking about time lately. Just reply.