WWDC’s Big Reveal: Apple Intelligence AI Brings On-Device LLMs, Genmojis & Siri Overhaul

Apple is experiencing mixed fortunes in China.

• Sales uptick: Canalys reports 10.1 million iPhone shipments in Q2 2025—a 4 % year-over-year rise and the first growth since late 2023—driven by strategic pricing on the new iPhone 16 series and the lower-cost iPhone 16e during the "618" shopping festival.

• Retail shake-up: On August 9, Apple will close its Parkland Mall store in Dalian City—the first-ever Apple retail exit in Greater China—as other retailers depart and the company navigates deflationary pressures and a slowing consumer market.

Samsung is overhauling its Galaxy S26 lineup, ditching both the base and Plus models in favor of three premium variants: Pro, Edge and Ultra. Evidence from an internal One UI 8 build suggests the Pro model will slot between the Edge's slim form factor and the top-tier Ultra, while Samsung follows Apple and Google's single-spec strategy for Pro/XL siblings.

On the hardware front, ET News reports Samsung plans to add a "heat pass block" (HPB) alongside DRAM atop the Exynos 2600 chip. Acting as an integrated heatsink, the HPB aims to tame temperatures amid increasingly high CPU clock speeds and ensure stability during sustained workloads.

At WWDC 2024, Apple launched Apple Intelligence, a new multimodal AI platform embedded in iOS 18 and macOS Sequoia. The system combines on-device and cloud-based models—powered by Apple silicon and ChatGPT under a partnership—to deliver a suite of generative tools across iPhone, iPad, Mac and Vision Pro.

Key highlights include:

• Writing Tools: On-device LLM for summaries, tone adjustments and tables.


• Image Playground: Text- and sketch-driven AI image generation, plus custom "Genmojis."


• Siri Overhaul & Notifications: Redesigned interface, smarter parsing and AI-powered notification digests.

Apple Intelligence arrives this fall on Pro-class devices, with a beta rolling out in iOS 18.1 and macOS Sequoia 15.1. Users must enable features in Settings and free up at least 7 GB of storage.

Cybercriminals are exploiting fake mobile apps to steal sensitive data in 2025, researchers warn. Apps masquerading as AI video editors or dating platforms use deceptive social-media ads and counterfeit stores to infiltrate Android and iOS devices. Once installed, malware harvests banking logins, cryptocurrency keys and personal information without users' knowledge.

Key Developments:

• A May 2025 Digital Watch Observatory report uncovered campaigns posing as AI tools.


• Infosecurity Magazine highlights the SarangTrap operation targeting South Korean dating-app users.


• QR-code "quishing" scams spiked 50% YOY, per WebProNews, with projections to double by year-end.

Security experts urge downloading only verified apps, enabling multi-factor authentication and leveraging new defenses in Android 15 and quantum-resistant cryptography.

Google's Pixel 10 may lose its camera crown, if prevailing rumors hold true. The next-generation Pixel is expected to ditch last year's 50MP 1/1.31-inch main sensor for a smaller 48MP 1/2-inch module—the same sensor used in the budget-focused Pixel 9a. Its ultrawide is also tipped to fall from 48MP to 12MP, even below the 9a's 13MP lens, in exchange for a first-time regular-model telephoto zoom.

At an assumed $799/£799 price point, this trade-off risks leaving the Pixel 10 behind rivals like Honor's £699/$699 400 Pro, which pairs a 200MP 1/1.4-inch main sensor with 50MP telephoto and 12MP ultrawide lenses. With Google's camera reputation on the line, the upcoming August 20 launch will reveal whether software magic can compensate for shrinking hardware.