December 3, 2025  l  Sign Me Up

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From MJBizCon 2025 to rescheduling rumors, here's what's defining today's cannabis headlines.

But first ...

Your MJBiz Factbook stat of the day:

• The cannabis industry is projected to add $13.6B in new economic value per year between 2025 and 2026.

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F E A T U R E D  S T O R Y

How brands can achieve cultural competency and market to diverse communities

Brands that want to connect authentically with diverse audiences must learn to "read the room." That's some of the advice Maverick Public Relations founder and CEO Shawna Seldon McGregor has to share at MJBizCon with cannabis brands seeking to authentically connect with the communities they want to serve. Read story >

What This Means For You

• Operators: Understanding the lived experiences of your local communities is essential for building trust, avoiding brand-damaging missteps and driving sustainable customer loyalty.
• Consumers: Brands that invest in listening and representation create marketing and products that feel relevant, respectful and reflective of consumers actual identities and needs.
• Stakeholders: For capital stakeholders, meaningful engagement with diverse communities strengthens brand equity and increases the likelihood of long-term market performance.
• Policymakers: Culturally competent cannabis marketing supports public trust, reduces harmful stereotypes and encourages responsible communication within an evolving regulated industry.

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More Headlines

• What MJBizCon 2025 sessions should you attend? Read story >
• Virginia adult-use cannabis sales could begin November 2026. 
  Read story >
• Marijuana MSOs enter Texas as medical cannabis market rapidly expands. Read story >
• Medicare proposes covering certain hemp products. Read story >
• Rumors swirl around President Trump's marijuana rescheduling plans. Read story >

F A C T B O O K  

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R E S O U R C E S

MJBizDaily is the leading resource for the cannabis industry, cited by The Wall Street Journal, Forbes and Harvard Business Review. MJBiz also produces the No. 1 cannabis business conference, MJBizCon.

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MJBizCon 2025

Dec. 2-5, 2025  l  Las Vegas  |  Learn More