Let me tell you a story.The last 9 months has been so mental it's as if I'm about to give birth. I am actually. I did indeed grow something that changed my life. and will change yours.Before YouTube, before Substack, even before the Carty Method as it exists today. It was just an idea. A thought scratched on a piece of paper. Let me take you on a bit of a journey—my journey. Before YouTube, before Substack, even before the Carty Method as it exists today, I started on Twitch, streaming live photo reviews and discussions. I loved the interaction, but it wasn’t quite enough for the kind of in-depth teaching I wanted to provide. So, after two years on Twitch, I made the move to YouTube, and that changed everything. On YouTube, I started creating content that digs deep—deeper than the surface-level photo tips you can find anywhere else. Over the past year, the channel has grown by more than 20,000 subscribers. It’s been amazing, not just for the numbers, but for the community that’s grown around it—photographers who are hungry for growth, hungry to build a photography business, not just "likes” on social media. My now twice-weekly photo reviews on YouTube have become a gateway for photographers to learn and take part in something bigger: the Carty Method. How The Carty Method Came to be.Initially, it didn’t even have a name. It started as just a podcast, “Behind the Picture” (which is where this Substack’s name, “A Life Behind the Camera,” came to be). It started as a note, a thought scratched on a piece of paper. Do a podcast. Use my 30 years of experience to help the next generation of photographers. It was 2021. It was deep COVID times. I was lost. Isolated. I needed to speak to other creatives. I started streaming live on Twitch because some of my friends, who were DJs, were finding success there. It was easy. I monetized quickly and started doing Behind the Picture podcast on Twitch. Soon, I added a second show, "Ask a Photo Pro," and we were off to the races. Back then, I used to do photo reviews at the end of every show. These live streams were sometimes five hours or more, but it was working. It was helping those that were watching even if they were few. They were getting better right before my eyes every single week. Sadly, there is no real life for your content on Twitch after your live stream ends. So, in June 2022, I started testing on YouTube. YouTube is a beast, and understanding it is a journey I’m still on. Over the winter, I had a retreat with two of my three coaches. I dropped the idea I had for this coaching concept as a branch off from my YouTube channel, Gabe said after listening to my idea and explaining how easy it would be to steal, that I needed a moat for my business. Over what seemed to be 4 minutes he mapped out the entire roadmap (which is the build out 9 months later, I’m currently making better every single day.) After that weekend, I had the strategy to launch and a name: The Carty Method. I launched it first on Substack—doing monthly masterclasses there and writing about the mindset, the steps, the strategies that helped me throughout my career. I loved that I could write in-depth and really connect with people. But as I defined my system, my system grew, and I needed a platform that could do more—host coaching, digital downloads, my community, and so much more. That’s when I made the move to Kajabi, where everything could live in one place. I took the advice of masters like Chris Do of The Futur and Ali Abdaal—both of whom have mastered YouTube and business growth. After a month of research, I signed up on Kajabi and began building out TheCartyMethod.com. But I never abandoned Substack. Substack is where my big-brain audience lives. If you're reading this, you’re part of the heart of my content—the people who care about the why, not just the how. And for god’s sake, someone who reads and is a seeker of information. It means you’re a deep diver. And if you’ve made it this far, I’m hoping you're also a person of action. I know that convincing you to take actions outside of this platform can be tough—I’ve seen the numbers. I notice that links are clicked here less than anywhere else I share my content. Sadly, this means you may not be a part of the Carty Method yet. So, here I am, throwing out a “Hail Mary.” My last Poll results.From my last poll, this is what I’ve gathered. More than half of you are aspiring, struggling or scaling pros. As I continue to tailor my content specifically for you, your answers to all my polls help me greatly. The biggest struggle seems to be portfolio building and getting noticed so you can find clients consistently. I’ve been going hard on my channel making content to solve those problems, I’ll bring more value to you here to help you with these challenges. Here’s a episode I did on finding clients that’s performing incredibly well. Seems a majority of you learn best from videos and tutorials so I’ll be making more of them and linking them here. Another reason to make sure you’re subscribed to my YouTube channel. Here’s my Masterclass playlist. Free. A huge amount of you are ready to commit some real time to growing your photography business. Because of that, I’ve brought in new contributors—people I’ve been watching for over six months, monitoring their own Substacks and seeing how they work. These are members of my community, and every week we’re working together to grow The Carty Method. Bringing them here to contribute is a natural progression, and it means I can deliver even more value to you, right here on Substack daily. That’s right, I’m taking this in the coming week to a daily publication. I’ll deliver my Monday to Friday “during-the-week” emails in the evening, at a less high-frequency email time for you, where you can settle in after your day, read up, and take action on any new information you’re learning from me or the amazing contributors I’ve curated for you here. Think about Morning Brew—it started as a small daily newsletter and grew so big they ended up selling for over $7 million. Now, I’m not trying to be Morning Brew or to sell anything like that, but I do see the value of what they built through consistent, daily engagement. I’m hoping you’ll stay on this journey with me as I move towards offering more, potentially as a daily publication. Back to portfolio building. I hear you. You need help with your book and website. In the coming weeks I’m going hard on portfolio building content to help you get your presentation up to standards so you can start to get the work you deserve. Here’s a masterclass episode with the very appropriate title, “Your website sucks, here’s how to fix it.” And of course, your familiarity with what I’m actually doing. So what is The Carty Method? It’s A 6 phase system designed for photographers and creatives to go from underperforming or making no money with photography to a high value working pro. I set it up in phases. or stages so to speak.
My Accelerator is delivery of my proven 6 phase system using monthly masterclasses, workbooks and pro community support. Each phase builds upon the last, ensuring that by the time you complete the program, you have a fully functioning business model with a dynamic SOP that you can follow that’s designed to attract and retain high-value clients. You can get on the waiting list for the next round of my accelerator here. Being completely transparent with you, what would make me happiest is if you registered with the other 987 human creators at the Carty Method. In exchange, I want to offer you something tangible—something useful. Whether that’s my free pricing guide, my one-person business model for photographers, or even some super slick, inspirational 4K photo wallpapers designed for emerging and struggling photographers, I want you to have it. All free. All I ask is for you to actually click one of those links, drop your name and email, and take that next step. This week, I’m rebranding "A Life Behind the Camera" as "The Carty Method Newsletter" to reflect where we’re heading. The name might be changing, but the value is only increasing. I hope you’ll stay with me as I grow this into something bigger and more valuable—a system designed to help photographers like you, every single day. Ready to take that step? Register with me at The Carty Method, grab the freebies, and let’s keep this journey going. Make a liar out of me now that you made it to the end. Did you click something? I hope today brought you value. 👉🏾 I am a Pro Photographer, Director, and Educator based in Toronto, CA. My goal here is to educate and connect a global network of visual creators. 👉🏾 Mindset shifts and Immersive Pro Education on YouTube 👈🏾 Learn more about me and see my work at 👉🏾 SteveCarty.com Join my photographers mentorship community 👉🏾 TheCartyMethod.com/community Have your photographs reviewed by me weekly on YouTube 👉🏾 TheCartyMethod.com/youtubesubmissions Work with me 👉🏾 theCartyMethod.com You’re currently a free subscriber to Carty’s Substack. To see the archives, consider upgrading your subscription for just $5/month. |
Let me tell you a story.
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