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🥳 Wallpaper party

Plus: 😮 Installation costs | Saturday, September 21, 2024
 
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Axios Twin Cities
By Sami Sparber and Brianna Crane · Sep 21, 2024

Hello, Saturday! Today we're talking about wallpaper's big comeback.

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🎂 Happy birthday to our Axios Twin Cities member Bryan Oakley!

Today's newsletter is 672 words — a 2.5-minute read.

 
 
1 big thing: Paper packs a punch
By and
 
A photo showing a black wallpaper with chalky white modern lines through it. In front of it is a side table with a lamp, vase shaped like a head and a modern sculpture. A rectangular stool with a comfy seat is also visible.

Photo: Courtesy of O'Hara Interiors

 

Wallpaper has come a long way since your grandma used it, says designer Jen Klein at Minneapolis-based O'Hara Interiors.

The big picture: Designers have been wrapping rooms in personality-packed paper this year — and the trend is here to stay for 2025.

  • Taskrabbit saw a 70% increase in wallpapering bookings nationwide from January to May 2024 compared to the same period last year.

What they're saying: "With lots of neutrals dominating many furnishing choices, it's a chance to add a pop of personality to an otherwise blank palette," Klein tells Axios.

The latest: It's not just bedrooms and dining rooms. Nooks and crannies, closets, bookshelves and laundry rooms are all getting makeovers, too.

  • These small spaces are a playground for bold colors and patterns that might be overwhelming in main living areas, experts say.

What's next: Look up. Klein expects to see more people wallpapering their ceilings to add a dramatic flair, especially in homes with limited open wall space.

The bottom line: Plain walls be gone.

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2. 👀 Try these tips
 
bathroom with wallpaper

Photo: Courtesy of O'Hara Interiors

 

Here's Klein's advice for choosing wallpaper that matches your vibe.

💙 For a relaxing space: Pull in warm browns or soothing blues and greens.

🌿 For a pop of whimsy: Add a pattern featuring botanicals, birds or other animals.

  • "Any print bringing the outdoors inside will be popping up a lot this next year," Klein says.

🪵 For an earthy look: Ground your walls with something textured, such as grasscloth or woven paper.

Pro tip: DIYers should order extra yardage to account for any repeating patterns, since the wallpaper sheets will need to line up, Klein says.

  • She suggests looking to companies such as Thibaut, Schumacher and York Wallcoverings for prints and Phillip Jeffries for textured options.
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3. What's on Minnesotans' walls
 
A photo showing a cat sitting on the top of a toilet, next to a tissue box in front of wallpaper showcasing different cat heads on it.

Cats on cats. Photo: Courtesy of Angela Ledding

 

Thanks to everyone who replied to our request for wallpaper snaps. Here are a few Axios Twin Cities reader notes we had to share.

🛁 Mendota Heights homeowner Kathy Oakley is happy wallpaper is making a comeback in smaller spaces such as powder rooms or accent walls.

  • She and her husband, who covered one bathroom wall with a leafy print, "don't want to saddle any future owners with a huge wallpaper removal project."

🐈 Case in point: Angela Ledding of Grand Rapids in northern Minnesota installed $110 worth of wallpaper herself.

  • The resulting "surprise wall" boasts dozens of cats wearing sunglasses.

🐾 Pup prints are also paw-pular. A waggish mix of florals, Corgis, Dalmatians and other dog breeds decorate former Minneapolis Council Member Lisa Goodman's half-bath.

✂️ The fine print: As the pros warned, patterned papers can be tricky to DIY. It's one reason why Teresa Eisenbise of Columbia Heights, who wallpapered her staircase, is opting for paint next time.

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4. 🤑 Installation costs
 
Illustration of a toile-style wallpaper, but all the elements are money.

Illustration: Maura Losch/Axios

 

Wallpapering a room is pretty but pricey, especially if you're hiring a pro to hang your new wallcoverings.

By the numbers: Installation costs range from a few hundred dollars to thousands, depending on factors like the complexity of your space and type of paper, according to home services platform Angi.

  • For instance, installation for larger spaces like living, dining and bedrooms costs about $200-$1,500 on average, while smaller spaces like a laundry room may cost under $250, according to figures Angi shared with Axios.

In some cases, professional installation costs upwards of $10 per square foot, according to Houzz, another home project platform.

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5. 🏡 Feedback welcome
 
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Illustration: Brendan Lynch/Axios

 

We want to know what you'd like to see more of in your Saturday real estate-themed newsletters.

  • Do you have questions about the housing market? Are you looking for more home inspiration? Is the rent vs. buy debate your Roman Empire?

Email realestate@axios.com with your thoughts and questions.

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A message from Axios

Reach Twin Cities readers
 
 

Get your brand in front of highly engaged readers in the Twin Cities.

What's in it for you:

  • Reach civic minded leaders and smart professionals.
  • Support local journalism with Axios Local.

Learn more about advertising with us.

 

Our picks:

🤩 Bri is eying peel-and-stick grasscloth and maybe these framed panels for her walls.

🤨 Sami can't decide on art, let alone wallpaper.

Thanks to our editor Ashley May.

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