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Axios Twin Cities |
By Sami Sparber and Brianna Crane · Sep 21, 2024 |
Hello, Saturday! Today we're talking about wallpaper's big comeback. 💙 We can't do this without our members, consider joining their ranks today. 🎂 Happy birthday to our Axios Twin Cities member Bryan Oakley! Today's newsletter is 672 words — a 2.5-minute read. |
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1 big thing: Paper packs a punch |
By Sami Sparber and Brianna Crane |
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Photo: Courtesy of O'Hara Interiors |
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Wallpaper has come a long way since your grandma used it, says designer Jen Klein at Minneapolis-based O'Hara Interiors. The big picture: Designers have been wrapping rooms in personality-packed paper this year — and the trend is here to stay for 2025. - Taskrabbit saw a 70% increase in wallpapering bookings nationwide from January to May 2024 compared to the same period last year.
What they're saying: "With lots of neutrals dominating many furnishing choices, it's a chance to add a pop of personality to an otherwise blank palette," Klein tells Axios. The latest: It's not just bedrooms and dining rooms. Nooks and crannies, closets, bookshelves and laundry rooms are all getting makeovers, too. - These small spaces are a playground for bold colors and patterns that might be overwhelming in main living areas, experts say.
What's next: Look up. Klein expects to see more people wallpapering their ceilings to add a dramatic flair, especially in homes with limited open wall space. The bottom line: Plain walls be gone. Share this story |
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2. 👀 Try these tips |
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Photo: Courtesy of O'Hara Interiors |
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Here's Klein's advice for choosing wallpaper that matches your vibe. 💙 For a relaxing space: Pull in warm browns or soothing blues and greens. 🌿 For a pop of whimsy: Add a pattern featuring botanicals, birds or other animals. - "Any print bringing the outdoors inside will be popping up a lot this next year," Klein says.
🪵 For an earthy look: Ground your walls with something textured, such as grasscloth or woven paper. Pro tip: DIYers should order extra yardage to account for any repeating patterns, since the wallpaper sheets will need to line up, Klein says. - She suggests looking to companies such as Thibaut, Schumacher and York Wallcoverings for prints and Phillip Jeffries for textured options.
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3. What's on Minnesotans' walls |
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Cats on cats. Photo: Courtesy of Angela Ledding |
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Thanks to everyone who replied to our request for wallpaper snaps. Here are a few Axios Twin Cities reader notes we had to share. 🛁 Mendota Heights homeowner Kathy Oakley is happy wallpaper is making a comeback in smaller spaces such as powder rooms or accent walls. - She and her husband, who covered one bathroom wall with a leafy print, "don't want to saddle any future owners with a huge wallpaper removal project."
🐈 Case in point: Angela Ledding of Grand Rapids in northern Minnesota installed $110 worth of wallpaper herself. - The resulting "surprise wall" boasts dozens of cats wearing sunglasses.
🐾 Pup prints are also paw-pular. A waggish mix of florals, Corgis, Dalmatians and other dog breeds decorate former Minneapolis Council Member Lisa Goodman's half-bath. ✂️ The fine print: As the pros warned, patterned papers can be tricky to DIY. It's one reason why Teresa Eisenbise of Columbia Heights, who wallpapered her staircase, is opting for paint next time. |
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A message from Axios |
Reach Twin Cities readers |
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Get your brand in front of highly engaged readers in the Twin Cities. What's in it for you: - Reach civic minded leaders and smart professionals.
- Support local journalism with Axios Local.
Learn more about advertising with us. |
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4. 🤑 Installation costs |
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Illustration: Maura Losch/Axios |
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Wallpapering a room is pretty but pricey, especially if you're hiring a pro to hang your new wallcoverings. By the numbers: Installation costs range from a few hundred dollars to thousands, depending on factors like the complexity of your space and type of paper, according to home services platform Angi. - For instance, installation for larger spaces like living, dining and bedrooms costs about $200-$1,500 on average, while smaller spaces like a laundry room may cost under $250, according to figures Angi shared with Axios.
In some cases, professional installation costs upwards of $10 per square foot, according to Houzz, another home project platform. |
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5. 🏡 Feedback welcome |
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Illustration: Brendan Lynch/Axios |
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We want to know what you'd like to see more of in your Saturday real estate-themed newsletters. - Do you have questions about the housing market? Are you looking for more home inspiration? Is the rent vs. buy debate your Roman Empire?
Email realestate@axios.com with your thoughts and questions. |
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A message from Axios |
Reach Twin Cities readers |
|
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|
Get your brand in front of highly engaged readers in the Twin Cities. What's in it for you: - Reach civic minded leaders and smart professionals.
- Support local journalism with Axios Local.
Learn more about advertising with us. |
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Our picks: 🤩 Bri is eying peel-and-stick grasscloth and maybe these framed panels for her walls. 🤨 Sami can't decide on art, let alone wallpaper. Thanks to our editor Ashley May. |
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