Earlier this year, executives at finance software startup Runway had an idea about how they could boost sales.

Using artificial intelligence from OpenAI and other software, Runway's engineers built a tool that scanned a list of potential corporate customers and drafted custom emails based on information in each of the customers' websites. To make the messages seem more realistic and human-looking, CEO Siqi Chen told his team to instruct the AI to include at least one typo in each email.

'Fear and Skepticism': AI Automation Arrives for Salespeople

By Jon Victor and Aaron Holmes

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