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Welcome back! We are wrapping up the first creator-centric U.S. presidential election, where both candidates tapped social media influencers and appeared on podcasts to reach younger voters. Those efforts have extended to the final 24-hour stretch of the campaign. On Monday, Kamala Harris' campaign launched a public broadcast channel on Instagram called "CFK: The Final Push," referring to the acronym for the campaign's "Creators for Kamala" effort. It's since sent a steady stream of updates to the 300 or so creators in the group, ranging from infographics they can share to their accounts to letting them know when polls opened in certain states. "We're calling on you to take action now, online and offline," the Harris campaign wrote to the creators. Another effort spearheaded by influencer marketing firm People First called "Creators and Influencers for Kamala" sent a text to more than 1,000 creators on Monday, asking them to remind their friends and followers to vote, and encouraging them to sign up to canvas or a phone banking shift, according to People First co-founder Ryan Davis. On Monday evening, former President Donald Trump garnered a high-profile creator endorsement from top podcaster Joe Rogan. And on Tuesday, Trump spent time posting on X and his social network Truth Social telling people to vote for him and stay on line at the polls. Trump and his supporters have also seized on a viral social media moment to boost momentum for his campaign. Squirrel Daddy, an OnlyFans creator and animal conservationist, went viral in recent days after New York state authorities—responding to complaints that the creator was housing wildlife illegally—euthanized his Instagram-famous squirrel Peanut to test for rabies after the squirrel bit someone involved in the investigation, according to the Associated Press. Trump's TikTok account posted a video with the caption "Vote Trump for Peanut🙏" saying that the squirrel was "needlessly murdered by Democrat bureaucrats in New York." (Read the story Juro and I just published about how some top TikTok executives are hoping for a Trump victory.) One company whose stature has risen during the campaign season has also tapped creators. Polymarket, the predictions-betting platform, has been paying U.S. creators to promote election betting on the site, Bloomberg reported. On Monday, one meme account called @trustfundterry posted a graphic from the site showing Trump winning 60.5% to Harris at 39.6%. Polymarket, which doesn't have U.S. regulatory clearance to allow U.S. traders to use its platform, said its influencer outreach was intended to drive traffic to its website, "where 99% of visitors consume news and never place a trade." Here's what else is going on… That is ByteDance's international revenue, which grew more than 60%, in the first half of 2024, my colleagues Juro and Jing reported. As TikTok makes up most of parent company ByteDance's revenue outside China, the growth suggests that TikTok's advertising and other businesses have remained strong despite the threat of a U.S. ban. See The Information's Creator Economy Database for an exclusive list of private companies and their investors. Swoove Studios, a Belgium-based 3D animation software startup for creators, announced $7.5 million in seed funding. Troveo, a startup helping creators and filmmakers earn money from AI, announced its launch and $4.5 million in seed funding from Seven Seven Six. The startup's CEO and co-founder Marty Pesis was the fifth employee at Cameo and sold his last company, Vouch, which helped creators with hiring, to YouTuber MrBeast. Levellr, a community management and insights tool used by companies to manage their Discord communities, raised about $1.75 million in new funding from angel investors including Mitch Lasky, Benchmark partner and the former CEO of video game developer Nexon. Daze, a new messaging app aimed at middle and high school students, racked up a waitlist of more than 200,000 people before launching on Apple's App Store on Monday. The app, which launched on Android on Tuesday, got buzz after the startup posted several videos on TikTok that went viral showing what conversations on Daze look like, including floating fonts in different shapes and engaging gifs. The company said it's releasing the app to its waitlist gradually to prevent major bugs and server issues. Instagram plans to use AI to identify young users on the app who lied about their age and automatically switch them to stricter privacy settings. Apple invited some employees to join a focus group that will provide feedback about smart glasses currently on the market, Bloomberg reported. This could signal that Apple is exploring developing its own smart glasses, similar to Snap and Meta. Seven French families filed a lawsuit against TikTok, claiming the video app exposed their young children to harmful content that led to two of them dying by suicide at age 15. Hulu's reality TV show "The Secret Lives of Mormon Wives," which follows a group of TikTok-famous Mormon moms, will come back for a second season in spring 2025. Read my previous interview with the executive producers here. Gap launched a new holiday campaign featuring musical creators who perform an a cappella version of Janet Jackson's "Together Again." The social media influencers involved with it include Hana Effron, Lamont Landers and Aneesa Strings. Matt Choi, a running influencer with about 400,000 Instagram followers, was permanently banned from the New York City Marathon after he ran it accompanied by two men on e-bikes who were capturing content for his social media accounts, disrupting other runners. Choi later apologized on his Instagram account, saying he was "selfish" and accepted being disqualified and banned. Scott Dunn left venture-backed meme conglomerate Doing Things Media, where he was vice president of talent and business development. Dunn told The Information he will now focus on growing Unicorn, his management and production firm. His clients include Bryan Reisberg, who has built a business around his Instagram-famous corgi Maxine, including a line of dog backpacks. Thank you for reading the Creator Economy Newsletter! I'd love your feedback, ideas and tips: kaya@theinformation.com. 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