| If you're finding value in our Creator Economy newsletter, I encourage you to consider subscribing to The Information. It contains exclusive reporting on the most important stories in tech. Save up to $250 on your first year of access. Hello! Rocket here. With the Grammys on the horizon, let's talk about the growing number of startups that are using generative AI to make music. There's been a wave of investor and founder interest in this technology. But creating music from other music faces major copyright risk. Already, companies including Universal Music Group, Sony Music Entertainment and Warner Records have sued startups Udio and Suno, alleging they infringed copyrighted songs to train their AI products. (The startups, which declined or didn't have a request for comment, have said their work is protected under fair use.) The risk of lawsuits has encouraged some startup founders to find other ways to generate music using AI without attracting the wrath of record companies and artists. Beatoven.ai, a 3-year-old startup that sells AI-generated music for podcasters, streamers and other creators, says it starts by buying original tracks. It offers to pay musicians and producers for 200 to 400 music samples of, for instance, short guitar riffs or chord progressions. That typically takes the musician about a month of work and earns them at least $500, says Mansoor Rahimat Khan, Beatoven's co-founder and CEO. A well-known artist can bag up to $2500 or $3000. Beatoven also recently partnered with Musical AI, a startup that has developed a method for taking an AI-generated song and attributing it to the musicians who may have influenced its sound, for example, determining that a song is half Taylor Swift, one-third Nirvana, etc. Under their partnership, Beatoven takes a 65% cut of revenue and 35% goes to Musical AI, with Musical keeping about 5% and the other 30% going back to rights holders, said Khan. Musical AI has a catalogue of 3 million licensed songs which Beatoven can use to develop AI models with new capabilities, such as generating songs with lyrics. "I personally think it's a bet," said Khan about companies using unlicensed songs for their AI. "Maybe they'll win [or] they will not, but it's a binary outcome, because if they lose, they're really screwed." Klay, an AI startup founded by music industry insiders, announced a partnership in October with record company UMG to create an "ethical foundation model" for generating music that respects copyright. Klay recently hired Björn Winckler, who previously worked on AI music at Google DeepMind, as head of research. Another AI music company paying artists to license their work is Moises, an app for musicians to practice their craft. One way the company gets music for training its AI is by paying singers to go to the studio, and it sends them a check when users select their voice in the app, said Eddie Hsu, co-founder and COO of Moises. "The best way to honor the artists" is to pay for their recordings, Hsu said. Here's what else is going on… See The Information's Creator Economy Database for an exclusive list of private companies and their investors. First We Feast, the studio responsible for the Hot Ones series, has a new owner. An investor group including Hot Ones host Sean Evans, First We Feast founder Chris Schonberger and Soros Fund Management has bought the company from BuzzFeed for $82.5 million. Ad giant WPP announced a partnership with Universal Music Group to use UMG's music in marketing materials. Mad Realities, a network of creator shows, launched Hollywood IQ, a shortform on-the-street trivia show with questions about celebrities. Influencer Loren Gray (whom we spoke with this summer) has joined Passes, a platform where creators can host live streams and one-on-one calls with fans. YouTube is the most used social media platform among teens, with 73% of teens using it daily, according to a new report from the Pew Research Center. Some 90% of teens use YouTube at all, down from 95% in 2022. Bobby Kotick, formerly CEO of Activision Blizzard, remains interested in buying TikTok, but he is waiting for Donald Trump to take office, The Information reported Thursday. The Department of Justice asked a federal appeals court to deny TikTok's appeal of a federal ruling last Friday that upheld the law that could ban TikTok in January. That's the number of free memberships on Patreon since the platform opened free memberships in October last year. Free memberships are up more than double from June of this year. Thank you for reading the Creator Economy Newsletter! I'd love your feedback, ideas and tips: kaya@theinformation.com. If you think someone else might enjoy this newsletter, please pass it forward or they can sign up here: https://www.theinformation.com/newsletters/creator-economy | 
0 comentários:
Postar um comentário