Click the image for the punchline 👆.

✅ Today's Checklist: 

• Use this framework to build your 90 marketing plan
• Ask for support on priorities, not more headcount
• How to handle political discussions at work
• Which fertility tracking apps are best

🗓️ Upcoming Event: This 25-minute webinar is your backstage pass to the first calendar built just for EAs and AAs. Join Vimcal EA on Thurs 1/16 at 12pm PT/3pm ET to see how to schedule like a boss.

📘 A guide to professional development, designed for young female professionals.

🤖 Four graphs reveal where AI is already impacting jobs.

💰 Learn how to save money quickly to reach your big goals.

🤝 Inspire trust and belonging with these 12 authentic phrases leaders swear by.

 

Takeaways:

• A 90-day marketing plan doesn't have to be overwhelming if you break it down into clear, actionable steps like setting SMART goals, auditing your assets, and aligning them with your long-term vision.
• Prioritize creating content and campaigns that serve your clients' needs while also building trust and community through consistent messaging and engagement.
• Your marketing plan isn't set in stone—measure your progress, learn from what works, and recalibrate for continued success. Flexibility is key to growth.

See the LinkedIn post.

 

Ready to level up in your career? Join Trybe this May 20–22 at the Aria LV and connect with 1,200+ women and allies across industries. Here's what's waiting for you:

• Make meaningful connections. Network with professionals from top companies like Coca-Cola, TikTok, J.P. Morgan, and more.
• Have conversations that count. Join 15,000+ 1:1 meetings designed to spark partnerships, close deals, and uncover new opportunities.
• Learn from the best. Get inspired by 150+ speakers, actionable workshops, and sessions tailored to boost your personal and professional growth.

Companies like Nordstrom, AWS, Marriott, Mastercard, TikTok, Walmart, Coca-Cola, and Morgan Stanley are already sending teams—don't get left behind.

⏳ Ticket prices go up tomorrow at midnight. Save your spot now!

Get Your Ticket Here.

Takeaways:

• There are always going to be situations where you have more work than resources available, the key is to communicate priorities to leadership.
• Immature managers ask for head count, but mature leaders talk about priorities.
• Remember that you have more than 1 lever to accomplish the goal but getting on the same page on what goals are important is the first step to getting leadership on your side for more headcount.

Watch the TikTok.

Takeaways:

• The goal doesn't need to be to avoid political conversation altogether but to establish clear boundaries for healthy exchange before the dialogue begins.
• Politics are polarizing which often prevents us from hearing stories from people who have different backgrounds than our own, so create space for people from all communities and creeds to share their stories (if they choose to).
• Often, the first step to unearthing discrimination in the workplace is personally reflecting on the unintentional ways you may be perpetuating bias or committing microaggressions; this will lead to greater transparency and trust, further establishing an environment for constructive dialogue about important issues.

See the Linkedin PDF.

Let's face it: one-size-fits-all doesn't work when it comes to weight loss. Your metabolism, lifestyle, and even those curveballs life throws your way are uniquely yours.

Enter Weight Loss by Hers: A holistic program that's built around you.

Here's how it works: A licensed healthcare provider reviews your assessment—which includes your health history—and, if prescribed, creates a personalized treatment plan tailored to your needs. This plan can include prescription medication like oral medication kits or GLP-1 injections, along with tools like nutrition support and guidance to help you achieve your goals. The process is designed to be simple and convenient, with straightforward pricing, regular check-ins, and multi-month plans that keep you on track.

Thania, our Content Manager, swears by it:

"I was having a really hard time losing weight (long story short, I had mold in my house!), but I turned to Hers to test out their weight-loss pills. I was able to see the scale move within a month and found a ton of Reddit communities for support. The check-ins were simple and I could message their medical providers and get answers within 24-48 hours. Plus, they sent me all the pills at once with their multi-month plan. I'd def recommend it if your regular doctor isn't versed in weight loss or just isn't very helpful."

2025 is your year to feel more confident and take charge of your health. Your goals are as unique as you are—shouldn't your plan be too?

Take your free weight loss assessment today.

DISCLAIMER: Compounded products are not approved nor evaluated for safety, effectiveness, or quality by FDA. Not available in all 50 states. Weight Loss by Hims & Hers is a holistic program that includes nutrition support, technological tools, and compounded GLP-1 injections  or medication kits including customized compounded medications prescribed based on what your provider determines is medically appropriate and necessary for you. See website for full details, important safety information, and restrictions, including online provider consultation requirements.

Takeaways:

• Clearblue is reportedly a waste, and Proof's process for uploading results leads to inaccuracy.
• Kegg doesn't give you insight on hormones just checks your cervical mucus and Mira has a slow production of results and lacks comprehensive reporting.
• Inito (pssst…this link includes $25 off the starter pack) is a clear winner for it's easy of use strips, personalize predictions, and a great reporting dashboard.

Watch the Youtube short.

📚 This classic read has been inspiring go-getters since 1937.

👁️ Long-lasting volume? Check. Smudge-proof? Double check. This waterproof mascara does it all.

🔑 Enjoy seamless access to your home with this keyless entry system.

💃 This one-shoulder dress is ready for your next big night out.

 

 

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