My dear friend and partner at the
Family Fund, Kurt Seidensticker (pictured above with me & my wife in Iceland last summer), is a CPG legend.
Kurt built
Vital Proteins over a period of ~8 years to over $500M in annual revenue and eventually sold the company to Nestle for almost $2B.
How did Kurt pull this off?
Was it due to the fact that he manufactured his own product from day one, thus having a 20+ pt margin advantage over his competition?
Or was it due to the fact that he was able to pour those extra 20 pts of margin into marketing spend, thus out-marketing everyone else in his category and in the process building one of CPG's most powerful and well-respected brands?
Or was it due to the fact that Kurt is simply a phenomenal entrepreneur, team-builder and product innovator?
Well, these were all essential factors in Vital's success...
But what was arguably even more
essential was the fact that Vital proteins became THE brand that made people aware that collagen protein is arguably the most
essential protein for humans to consume.
That is, Vital's product is outstanding. It works. And that's because just about every human being on planet earth benefits from collagen supplementation.
You see…
When it comes to our modern food system…we've hacked it for convenience, but in the process, we ditched the parts that kept us
strong, resilient, and thriving. Western diets prioritize muscle meat—steaks, chicken breasts, lean cuts—while
forgetting the connective tissues, tendons, and bones our ancestors thrived on. The result?
🚨 Wrecked gut health
🚨 Premature aging
🚨 Weak joints
🚨 Nervous system imbalances
The missing pieces?
Collagen and gelatin. Let me break this down:
Collagen vs. Gelatin—What's the Difference? 🔹
Collagen: The most abundant structural protein in your body, making up 30% of total protein. It holds
skin, tendons, bones, cartilage, and connective tissue together.
🔹
Gelatin: The cooked-down form of collagen—extracted by applying heat to break it down into a more digestible form.
Both are
almost pure protein with nearly identical amino acid profiles, especially rich in
glycine—an amino acid that:
⚡ Helps your body produce
glutathione (a master antioxidant and detoxifier)
⚡ Enhances
sleep quality ⚡ Supports
brain function & nervous system balance, and ⚡ Protects the
liver from alcohol damage Ensuring you're getting enough collagen is one of the most important dietary upgrades you can make.
Why Eating ONLY Muscle Meat Is Silly: Muscle meat is high in
methionine but low in
glycine, proline, and hydroxyproline—leading to an
imbalance that can trigger:
🔥
Chronic inflammation 🔥
Poor detoxification 🔥
B-vitamin & mineral depletion Collagen & gelatin
restore that balance. But here's the kicker:
Your body's natural collagen production tanks as you age. What Kills Your Collagen? 🔻 Chronic stress
🔻 Sugar & processed foods
🔻 Smoking & alcohol
🔻 Poor sleep
🔻 Chronic inflammation
By the time you're 30, your collagen production is
already in decline—meaning if you're not actively replenishing it, your skin, joints, and gut
are deteriorating faster than they should. How to Boost Collagen Naturally: 💊
Vitamin C – Crucial for collagen synthesis & absorption
🦴
Bone broth – Packed with bioavailable collagen + minerals
🧑🔬
Red light therapy – Stimulates collagen production (bonus: improves skin + recovery)
🥩
Whole food diet – Processed junk fuels inflammation, which breaks down collagen
🥚
Egg membranes, fish skin, meat on the bone – Nature's built-in collagen sources
And of course, taking an all-natural collagen supplement (like Kurt created with Vital Proteins.)
0 comentários:
Postar um comentário