| We're just a week away from our annual 2025 creator economy event on June 3 at NeueHouse Hollywood! The Future of Influence: What's Next for Creators, Entertainment and AI will include speakers such as Snap CEO Evan Spiegel, Unilever CMO Esi Eggleston Bracey, and executives from Spotify, Meta, Roblox and Coca-Cola. Tickets are selling fast and space is limited. Buy your ticket here. VIP tickets are also available. Hello! We are just one week away from our fifth annual creator economy event in Los Angeles! This year's event, called The Future of Influence: What's Next for Creators, Entertainment & AI, will bring together about 250 people, including creators, entrepreneurs, brands, tech executives and investors shaping the sector. (It's not too late to buy a ticket here!) Creators are at the helm of entertainment, pop culture, media and advertising. While their power has been building in the last few years, there are signs the shift in ad dollars towards influencers is gearing up for another step change. The largest corporate brands and advertisers, like Dove parent company Unilever (CMO Esi Eggleston Bracey will be one of our speakers), are pouring record amounts of money and time into influencer strategies—to the peril of incumbent ad platforms like television. To make sense of the new tech and entertainment landscape, we'll be talking one-on-one with CEOs including Snap's Evan Spiegel, Substack's Chris Best and Vox Media's Jim Bankoff. The rapid advancements in artificial intelligence are also poised to further shake up the creator economy. While some creators are apprehensive about AI companies training models on their content, others are using AI to edit videos or better manage their businesses. We'll talk to leaders from Roblox and Character.AI on how creators are using a new generation of AI tools. Attendees will also hear from some of the world's biggest brands about their influencer strategies, including Coca-Cola, as well as companies you wouldn't expect. These include John Deere, the 188-year-old company best known for selling manufacturing gear like tractors. Last year it hired a TikTok creator to run its short-form video strategy. Creators are navigating the potential for ad disruptions from tariffs, a trade war with China and the ongoing saga over TikTok's future in the U.S. We will hear from creators including Dhar Mann (25 million YouTube subscribers) and Adam W (20 million YouTube subscribers) on where the entertainment industry—and money making opportunities for creators—are headed, as well as Facebook's head of product Dane Glasgow, who is helping lead efforts to make Facebook cool again with creators and young people. For the first time, we'll also host a panel dedicated to podcasting, which has entered a new renaissance spurred by the rise of video shows and the 2024 U.S. presidential election. That discussion will include Roman Wasenmüller, Spotify's head of podcast business, and Victoria Garrick Browne, the host of "Real Pod," who will give their predictions on what comes next for the podcasting industry. You can see the full agenda here. Looking forward to seeing you on June 3 starting at 1 p.m. Pacific time! Here's what else is going on… See The Information's Creator Economy Database for an exclusive list of private companies and their investors. OnlyFans' parent company Fenix International is in discussions to sell the explicit content subscription site to an investor group at a valuation of about $8 billion, Reuters reported. Meta overhauled its generative artificial intelligence group, which is responsible for its flagship large language model Llama and its Meta AI assistant, according to an internal post viewed by The Information. Texas Gov. Greg Abbott signed into law legislation that requires app stores to get parental approval before children under 18 can download an app or make purchases. Apple and Google had opposed the bill. That's at least the number of new shows featuring creators that have premiered or been announced on streaming services including Peacock and Netflix. The shows are a way for the streaming sites to capture the attention of creators' fans, particularly younger viewers who may spend most of their time on YouTube or TikTok. As Sahil and I outline in this story, major streaming services are hoping to sign even more deals as creators' already proven content is seen as less risky than paying boatloads of money for a brand new show. But at times, tensions are arising between creators and streamers because influencers don't want to enter into any deals that could hurt the income or momentum they're getting online. Read more here, complete with a list of the past year's shows. Justin Connolly, a longtime Disney executive, joined YouTube as its global head of media and sports. Disney responded with a lawsuit, alleging breach of contract, interference in a contractual relationship and unfair competition, Bloomberg reported. Georgia Brown is now the chief content officer at Podimo, a podcasting and audiobook firm. Brown previously was head of Amazon Studios in Europe. 🕊️ Anna Grace Phelan, a 19-year-old TikTok star who documented her battle with Stage 4 brain cancer, has died, according to a post on her TikTok. Steven Bartlett, the host of the popular podcast "Diary of a CEO," invested and became a co-owner of creator startup Stan, which offers virtual stores for coaches and other "knowledge" creators to sell digital products such as courses. Alix Earle announced she will join "Dancing With the Stars" for its 34th season. Other TikTokers including Charli D'Amelio have previously appeared on the dance competition show. Thank you for reading the Creator Economy Newsletter! I'd love your feedback, ideas and tips: kaya@theinformation.com. If you think someone else might enjoy this newsletter, please pass it forward or they can sign up here: https://www.theinformation.com/newsletters/creator-economy | 
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