What We’re Covering TodayToday I’m breaking down exactly how to use content to attract leads, build trust, and convert clients as a working photographer. You’ll learn:
If your content has been inconsistent, confusing, or just not getting results—this one’s for you. Most Photographers Are Posting BlindLet me guess. You’re posting your pictures online. You’re sharing behind the scenes. You might even have a reel or two that did OK. But your inbox? Crickets. That’s because most photographers are treating content like decoration. Something extra. Something nice. But here’s the truth: Content is your sales team. If your posts aren’t generating leads, nurturing relationships, or closing deals… you don’t have a business strategy. You have a hobby page. I know that sounds harsh. But here’s the flip side: Once you start posting with purpose, everything changes. Your Work Is Not EnoughMost creatives think their portfolio will do all the talking. The problem? People don’t hire you just because your work is good. They hire you because your content made them trust you. That means you don’t need to go viral. You don’t need 10K followers. You just need a system that creates:
And that’s what I’m about to show you. The System That Turns Content Into Clients🔑 Step 1: Use the VNB FrameworkEvery content strategy should start here:
This keeps you from sounding random or generic. You start attracting exactly who you want to work with. 🧠 Step 2: Make a Weekly Content RitualSet aside 1–2 hours weekly to:
Use a content calendar. When content becomes a system, it becomes consistent. And consistency is what builds trust. 💡 Step 3: Focus on Brand, Then MonetizeIf I scroll your Instagram or Substack right now, would I know:
If not, your first job is to dial in your brand story—the through-line that ties your visuals, captions, and offers together. Then, make sure you’re giving people ways to buy. That could be:
Don’t let your best work disappear into a feed with no follow-up. Monetize strategically with pitching, spec work and content that stops the scroll. 🚦 Step 4: Make Sure Every Post Does One of TheseEvery single post should serve at least one of the following objectives:
If your content isn’t doing one of those three things? It’s not helping your business. Your Content Is Your LeverageYou don’t need to post every day. You don’t need to dance on TikTok. You just need to post with intention. Start small. Stick to the VNB framework. Build trust with the right people. Content creates leads—if you build it right. If you want help making that shift, It’s what I obsess over. Getting work as a professional photographer. Remember, I'm a full-time photographer first, before all else. When I learn a new solution that solves a problem for me, that same solution will also work for you. Here’s the biggest tip of this email. Only 2.7 percent of the hundreds of millions of LinkedIn users, actually post. LinkedIn is a goldmine right now. Obsess over it. It’s where people go to do business and build businesses. Post on LinkedIn like it’s your job. Because it is. I can help you unlock money with your camera at a level you never thought possible. Thanks for reading me this week. I hope this brought you value. See you next Saturday. P.S. If you’re posting this type of content to instagram, I let it settle for a day or two before archiving. The goal with this type of content on instagram specifically is to cause immediate impact but to then archive them to keep your feed clean and full of high quality photography. LinkedIn posts you can mix this type of content with your photography without having to delete. Get help with your struggling photography business »»» TheCartyMethod.com Find my work and all my socials at »»» SteveCarty.com You’re currently a free subscriber to Carty’s Substack. To see the archives, consider upgrading your subscription for just $5/month. |
Content Creates Leads
09:12 |
Assinar:
Postar comentários (Atom)
0 comentários:
Postar um comentário