| Tickets are on sale now for AI Agenda Live NYC: The Next Wave, The Information's New York-based conference on what's coming next in AI. Join us in September for conversations with the industry's top researchers, founders and investors about the trajectory of AI development, the race for compute and more. Hello! Earlier this year, uncertainty stemming from the Trump administration's tariffs seemed poised to hurt advertising demand. But those worries seem to have faded during the second quarter as President Trump postponed tariff deadlines. In fact, ad spending growth accelerated for Meta Platforms, YouTube, Google's paid search advertising and sponsored products on Amazon during the three month period ending in June, according to estimates from a new report from Tinuiti. The report typically gives an early pulse on broader trends even though it represents just 1.5% of U.S. digital ad spending. "While tariffs are directly impacting the spend of some advertisers, in aggregate they have not significantly influenced ad investment to this point. Many brands have taken other measures such as renegotiating contracts and shifting production where possible to protect margin while maintaining ad budgets," according to the Tinuiti report. That should also be good news for Snap. In April, Snap didn't offer guidance for the second quarter due to uncertain "macro economic conditions." Then in June, at The Information's Future of Influence event, CEO Evan Spiegel noted, "there's still a lot of uncertainty in the business environment." Spiegel pointed to other moments of uncertainty, including the Covid-19 pandemic and the beginning of the Ukraine-Russia war, when the company declined to provide guidance. (Spiegel said Snap had "a very, very large team" in Ukraine at the time.) "What we've learned over the years is when things are volatile and uncertain, just tell people that and execute through it," he said on stage. Still, the Tinuiti report found that estimated spending on Snapchat rebounded during the second quarter, as advertisers ramped up spending on alternative social apps, including Snapchat, due to TikTok's future continuing to be in limbo in the U.S. We'll find out how much that helped when Snap reports its second-quarter results on August 5. First, YouTube parent Alphabet will report results on Wednesday, while Meta Platforms reports its results next week. Here's what else is going on… See The Information's Creator Economy Database for an exclusive list of private companies and their investors. Blackstone withdrew from a consortium of investors looking to invest in TikTok's U.S. operations, according to a person familiar with the matter. The move comes amid ongoing uncertainty around the timing of a deal and multiple delays from the Trump administration via executive orders. Pocket.watch, a kids and family-focused creator media company, announced new AI features, including Channelyzer AI, a tool that analyzes a creator's YouTube channel. It's also partnering with Troveo, an AI-focused video licensing firm, to help creators earn revenue from the use of their videos in generative AI model training. Bari Weiss' publication "Free Press," which runs on Substack, is seeking a valuation of more than $200 million, The Financial Times reported. The news comes as she's reportedly in talks to sell the Free Press. Read our 2023 profile of Weiss. Dave Jorgenson is leaving The Washington Post next month, where he started the newspaper's popular TikTok account, to start his own video company that explains the news with humor. He's also launching a free newsletter on Beehiiv. Nick Viall, the former "Bachelor" star who now has a popular reality TV podcast, will host a new Netflix dating show with his wife Natalie Joy called "Age of Attraction," which follows 22 to 59 year olds. Viall is 44 and Joy is 26. Harry Jowsey, who rose to fame after appearing on two Netflix dating shows, is now getting his own show on the streaming service, "Let's Marry Harry," where he will try to find a wife. Ella Irwin joined Meta as its new head of AI trust. Previously, she's held trust and safety roles at Stability AI, Twitter and Twilio. See our new org chart, which maps out the people with power at Meta Superintelligence Labs. Rachael Rose is now the chief revenue officer at Uscreen, a private equity-backed startup helping video creators make mobile apps and run membership programs. She previously held senior roles at Techstars and real estate company Compass. Thank you for reading the Creator Economy Newsletter! I'd love your feedback, ideas and tips: kaya@theinformation.com. If you think someone else might enjoy this newsletter, please pass it forward or they can sign up here: https://www.theinformation.com/newsletters/creator-economy | 
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