| Can relationships survive the so-called swag gap? |
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Hello and welcome to The Independent's Lessons in Lifestyle newsletter... A decade ago, Starbucks's emerald siren would glow on every high street corner. Inside, it was a dimly lit utopia where baristas would enthusiastically shout out your name. Posting a blurry Instagram picture of your cup was the ultimate status symbol (extra points if your name was actually spelt correctly). I'd know because I was an obsessive: cut me and I'd bleed caramel frappuccino. Starbucks was an exciting third space, defined by secret menus, cookie-flavoured frappés and quirky American retail traits. Plus, the coffee wasn't awful, either. It's a different picture today, though. On Thursday, the company announced that it would close an unspecified number of UK stores, as well as cut about 900 jobs in the US, as part of a cost-saving restructuring plan amid slowing sales. Find out more here. Elsewhere this week, Lydia Spencer-Elliot looks at the so-called "swag gap", a new viral term used to describe the dynamic when your friend or romantic partner doesn't reach the same levels of cool as you (whether that's in terms of confidence, wardrobe, or career). According to popular theories on social media, most relationships with a swag mismatch ultimately burn down, with the least swaggy lashing out in envy or imitation (Do you agree? Let us know in the poll below!) Meanwhile, Helen Coffey mourns the end of the marriage between Nicole Kidman and Keith Urban, one of Hollywood's longest-standing relationships. After nearly 20 years of marriage, the Oscar-winning actor and the Grammy-winning country singer are reportedly calling it quits. The pair have been living separately since the beginning of the summer, according to that modern harbinger of celebrity doom, TMZ. Read more here. In this week's newsletter you can expect: |
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A tall order: Can Starbucks, once the king of the high street, return to its glory days? |
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As the multi-billion-dollar coffee chain announces the closure of some UK stores and the loss of 900 jobs in the US, this piece looks at the company's fall from grace, from changing consumer tastes to political boycotts. |
| | Do you think relationships can survive the 'swag gap'? |
The "swag gap" is a new viral term used to describe the dynamic when your friend or romantic partner doesn't reach the same levels of cool as you, whether that's in terms of career prospects, fashion sense or confidence. According to a popular theory on social media, relationships with a swag mismatch won't work out due to jealousy. (PS: swag is short for swagger, which means displaying high self-esteem through sartorial and personal confidence.) So, the question is: do you think a romantic relationship can survive a discrepancy in swag? Vote in our poll and share your views in the comments here. |
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Last week, we asked whether you thought 57 was too old to become a first-time father, after Supervet star Noel Fitzpatrick said he'd love to meet a woman in her thirties, now that he's "emotionally ready" for kids. This proved to be a very hot topic, with plenty of readers writing in to share their views here. As for the results, 82 per cent agreed that 57 was too old for first-time fatherhood, while 9 per cent said it depends on circumstances, and another 9 per cent said age doesn't matter. Thanks for voting! |
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The stinky truth about modern deodorant – and why doctors are worried |
According to the latest advertisements from the personal hygiene industry, you reek if you're not wearing whole-body deodorant, or an expensive natural balm alternative. A full-body product is meant to be sprayed everywhere: your neck, chest, feet, back, calves and crotch. It's a head-to-toe affair (no, literally – one ad shows a guy spraying his toenails). The ads themselves range from bizarre to downright creepy. Dove's "Let Your Body Body" campaign switches the infamous chorus of Khia's 2001 explicit party hit "My Neck, My Back" to "All my ladies roll your deo like this", and later: "My neck, my back, my legs and pits, all that". This piece explores the bizarre marketing around these products – and why we shouldn't be too quick to spray our crotches. Read more here. |
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| Well Enough by Emilie Lavinia | Monday |
Our wellbeing editor brings you trusted wellness insights, expert interviews and recommendations. Sign up now |
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Pistachio, mint and basil pesto pasta that tastes like Sicily |
This vibrant twist on pesto is as good tossed through fresh pasta as it is spooned over vegetables, fish or meat – a recipe to make on repeat. Find the full recipe here. |
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