Subscribe here | Unsubscribe here | Oct 30, 2025 | FIV #100 |
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✅ Today's Checklist:
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Why product market fit is no longer static Google Labs just dropped Pomelli—what this means for your ads The AI framework you can share to 5x your team's output
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QUICK LINKS |
🤖 AI cutting-edge. Google AI Studio now creates whatever you draw on the screen. Vibe drawing > vibe coding. |
💡 Ideation. Why creativity loves constraints. |
🗣️ AI voice. This AI can (supposedly) replace a 500-person call center. Here are some of the best features to explore. |
🚀 Startups. Why product market fit is no longer static. |
🎯 AI ad campaigns. Google Labs just released Pomelli. Easily generate scalable, on-brand content to connect with your audience, faster. |
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While Everyone Fights on Meta and TikTok, the Smart Money's Moving Here |
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If the first half of this issue was about working smarter, this part is about spending smarter. |
AppLovin just rebranded its ad platform as Axon, and it quietly reopened to new advertisers on October 1st after being completely closed since June. |
Access is referral-only and we were given a small batch of invites—perfectly timed for Q4. |
👉 Sign up here using referral code TJMMCI1HJG |
If you run ads, this is worth paying attention to: AppLovin reaches over 1B daily active users across mobile gaming, yet fewer than 1% of advertisers are on the platform—meaning there's still major arbitrage potential. |
Early eCommerce brands are already seeing META-level performance and up to 20–30% incremental growth. |
Plus, new advertisers who spend $5K get $5K in ad credits, and if you use our Founder IV referral code (see below), you'll unlock an extra $2.5K (that's $7.5K total in ad credits). |
👉 Schedule your personalized walkthrough.
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The AI Framework You Can Share to 5x Your Team's Output |
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Most teams still treat AI like a novelty. |
They poke around in ChatGPT, generate a few bullet points, and call it innovation. |
But the founders and employees who get it—who actually know how to structure prompts, chain tools, and automate workflows—are quietly operating on another level. |
They're not just saving time. They're multiplying leverage. |
And that's the shift happening right now: |
AI is the great equalizer for solo founders and it's the great multiplier for small, lean, ambitious teams. |
A handful of smart people who know how to use AI well can outperform teams five times their size. |
Step 1: Rethink What a "Team" Looks Like |
In 2020, "growth" meant hiring. |
In 2025, "growth" means stacking systems that think and build with you. |
The modern founder doesn't scale headcount—they scale capability. |
Every employee now has the chance to run their own micro-department using AI. |
Here's what that looks like in practice: |
Role | AI Equivalent | Monthly Cost | Traditional Equivalent |
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Strategy & Research | Perplexity Pro / ChatGPT-5 Advanced | $20 | Marketing Strategist | Copywriting | Notion AI / Jasper / Claude | $20–$40 | Content Writer | Design | Midjourney / Ideogram / Canva Pro | $10–$30 | Designer | Video | Veo 3.1 / Runway / CapCut Pro | $10–$25 (costs can vary greatly—do your own research to confirm) | Video Editor | Distribution & Analytics | Buffer / TweetHunter + ChatGPT Analyst | $50 | Social Media Manager |
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For less than $500 a month, any small business—or even one skilled employee—can do what used to take a full marketing department. |
Step 2: Make It About Jobs, Not Tools |
Most employees waste hours exploring random AI apps that don't move the needle. |
The fix? Start with jobs to be done, not software to subscribe to. |
Ask your team: |
"What are the five marketing functions that actually grow this business every week?" |
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You'll might hear something like this: |
Generate and validate new ideas. Turn those ideas into content—copy, visuals, or video. Distribute across multiple platforms. Measure what's working. Iterate quickly.
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Once your team defines those five pillars, you can assign AI "co-workers" to each. |
Step 3: Build a Company-Wide AI Workflow |
If you want your team to adopt this, give them a clear system they can plug into. |
Ideas and Insights (Strategy) |
Have your marketing or product team start each week by prompting ChatGPT or Perplexity like a research analyst, not a chatbot. |
Example: |
"Give me 10 contrarian content ideas for [your industry] that tie back to [your company's mission or customer pain point]." |
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They'll get structured, fresh, data-backed ideas in under an hour. |
Then they can ask AI to turn the best ones into blog outlines, social hooks, or newsletter angles. |
Result: Every team member becomes a strategist, not just a task-doer. |
Design and Branding (Visuals) |
Replace "waiting on design" with "design on demand." |
Set up Canva templates using your company's color palette and branding. |
Example: |
"Minimalist visual with our logo colors (#111111, #00AEEF), founder silhouette, and bold typography—newsletter cover style." |
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Now anyone on your team can generate on-brand visuals instantly. |
Result: Consistent branding without bottlenecks. |
Video Content (Creative) |
Encourage employees to record short, authentic clips—founder insights, behind-the-scenes moments, customer stories. |
Then feed them into Veo 3.1 for social-ready video exports. For podcast style clipping, check out Opus Clip. |
Result: Real human content that doesn't rely on a production crew. |
Distribution (Amplification) |
Tools like Tweet Hunter, Hypefury, and Buffer can handle scheduling and A/B testing for multiple platforms. |
Pair that with ChatGPT to rewrite posts for each channel's style. |
Result: Every message gets 3x reach, 10x consistency. |
Analytics (Feedback Loop) |
Have your team drop their data into ChatGPT's code interpreter or Sheets: |
"Analyze performance by topic, tone, and timing. Suggest five new content angles with higher engagement potential." |
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Result: Everyone becomes data-literate, not just the analyst. |
Step 4: Invest in "Taste Literacy" |
The most important AI skill isn't prompt engineering—it's taste. |
Everyone has access to the same models. What separates great output from generic noise is a well-trained eye. |
Encourage your team to build personal "taste libraries": |
Save screenshots of great design and copy. Bookmark websites with strong storytelling. Collect examples of campaigns that feel alive.
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Then teach them to feed those references back into AI: |
"Write in the tone of Patagonia meets Apple." "Design like a mix of Liquid Death's humor and Airbnb's simplicity." |
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Result: Every team member develops an intuitive sense of brand—powered by their own taste. |
Step 5: Automate the Mundane, Amplify the Creative |
The point isn't to replace creativity—it's to protect it. |
AI should clear the low-value tasks off the plate so your team can focus on what only humans can do: thinking, connecting, storytelling, innovating. |
Every repetitive workflow that gets automated is another hour freed for deep work. |
That's where momentum compounds. |
Step 6: Normalize the "AI Check-In" |
Here's a leadership move that changes culture fast: |
Add a 15-minute "AI check-in" to your weekly team meeting. |
Ask: |
Which AI workflow saved you the most time this week? What didn't work? What new prompt or tool should we test next?
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It turns AI from an abstract buzzword into a shared team project. |
Instead of fearing it, your employees own it. |
The Big Picture: AI Is the New Leverage Layer |
In every era, technology creates a divide between those who adapt early and those who cling to old ways of working. |
This one is no different, but it represents the ultimate way to scale potential. |
It's how small teams punch above their weight and ambitious employees make themselves invaluable. |
Founders who encourage AI fluency across their orgs don't just save money—they build faster-learning, faster-moving companies. |
And employees who learn to wield AI effectively? |
They don't just keep their jobs. They future-proof them. |
Try This |
👉 Forward this issue to your team. |
Have each member identify one recurring task they could automate or augment with AI this week. |
Then measure the time saved—not in hours, but in creative energy reclaimed. |
Because the companies that win the next decade won't be the ones with the biggest teams. |
They'll be the ones where every person works like a team of five. |
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