The New Empire: Why OpenAI is Moving to Own the Entire Software Stack

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The era of OpenAI as a technology partner is over. The company is aggressively transforming its lead in models into a multi-front assault on established software giants, aiming to own the entire user workflow in massive markets like productivity, consulting, and e-commerce. This pivot forces a crucial rivalry with Microsoft, Google and Amazon, whose core businesses are now directly threatened.

We tasked Deep Research AI to analyze the strategic fallout. The resulting report details the unprecedented challenge to incumbents—from OpenAI's sales team undercutting Microsoft to the creation of a multi-million dollar consulting service challenging Accenture.

Ready to see the full scope of this market-shaking expansion and understand where the industry goes next? Unlock the full Deep Research analysis today and gain a competitive edge with 25% off your Pro subscription.