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YouTube Exec: Subscription Strength Prompted Reorg

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Oct 30, 2025

A major staff reorganization at YouTube on Wednesday in part reflects the growing importance of subscriptions to the streaming service's business, a top executive from the video juggernaut said on Wednesday.

Subscriptions are "a major monetization driver, so that deserves the attention of a senior leader reporting into [YouTube CEO] Neal [Mohan]," said Mary Ellen Coe, YouTube's chief business officer, at The Information's Women in Tech, Media and Finance conference.

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YouTube Exec: Subscription Strength Prompted Reorg

By Erin Woo

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