The Wait Is Over. Introducing The Information’s 50 Most Promising Startups 2025

Hello,

The Information's 2025 edition of the 50 Most Promising Startups is here. Every year, our newsroom spends countless hours researching and curating the 50 startups best positioned to become the most valuable businesses in their categories. Each company is evaluated on revenue, business models, and growth potential, giving readers a rare early view into where innovation and investment are headed next.

Investor euphoria around artificial intelligence has shown little sign of wearing off this year, especially as ex-employees of AI developers such as OpenAI, Google and Palantir raised capital for their own AI startups.

That made it more difficult than ever to identify promising but relatively unknown startups that fit the criteria for the sixth edition of The Information 50. To qualify, startups must have raised less than $100 million and be valued at less than $1 billion.

Still, we found some hidden gems among both AI and non-AI-related companies. This year's list spans a diverse mix of sectors, including Fintech & Crypto, Consumer & Commerce, AI infrastructure, Robots & AI devices, Deep Tech & Energy, Asia and B2B & Security.

For example, the list includes RiversideFM, whose software powers many of the podcasts you listen to; crypto exchange Hyperliquid, which has avoided taking venture capital despite lots of interest; and Turbopuffer, which is generating tens of millions of dollars in annualized revenue and has barely taken any outside capital.x

For a limited time—through November 16— this valuable list is exclusively available to our Annual subscribers for $299/year (normally $399, a 25% discount). After that, it becomes a premium feature available only with The Information Pro subscription.

The Information 50 isn't just a ranking, it's an essential resource to spot the startups poised to become tomorrow's leaders before the rest of the market catches on, identify new partnership or career opportunities, and track emerging technologies and founders shaping the future.