Subscribe here | Unsubscribe here | Dec 11 2025 | FIV #106

✅ Today's Checklist:

QUICK LINKS

🤖 AI tips. The complete guide to Google Nano Banana Pro, the sharpest text-to-image tool to-date.

🛠️ Startups. What's in a company name? A lot, actually. A playbook for picking the right one.

💡 Prompt engineering. 12 prompts to turn any LLM into a world-class writing studio.

🌱 Personal development. How to be remarkable. 10 steps, from Seth Godin.

🚀 AEO / GEO. 13 essential tips to help you get traffic from AI search.

How to Build A Lead Magnet Factory with AI

One of my friends runs a B2B company that lives and dies on partnerships.

In 2025, he did something founders always talk about but rarely pull off:

He closed $1.5 million in revenue from partners—and he did it by building a simple "prompt stack" around his sales calls.

Not a massive outbound team. Not 100 cold emails a day.

Just: really good conversations + a system that turned every call into sharp follow-ups, tailored objection handling, and clear next steps.

Here's exactly how his setup works and how you can make it your own.

Step 1: Let Gemini quietly run point on every partnership call

Every time you say, "We should launch something around this," you should be one afternoon away from a finished lead magnet, landing page, and follow-up sequence.

That's the bar. Let me show you how to build an AI-powered lead magnet factory so new ideas don't die in Notion—they turn into assets that quietly grow your pipeline.

Step 1: Set a higher bar for what "lead magnet" means

Instead of thinking of lead magnets as "free stuff for emails," it's much more powerful to treat them as tiny versions of your product's transformation.

If your product helps founders close more deals, your lead magnet can help them close one more deal this week.

If your product saves time, your lead magnet can save 30–60 minutes today.

If your product reduces churn, your lead magnet can help them stabilize one at-risk customer now.

To keep yourself anchored, it helps to write three simple lines at the top of a doc:

That last line becomes your North Star. It gives AI a clear target so everything you create is focused on fast, meaningful wins—things a busy founder can actually use today.

Step 2: Let AI mine your own business for ideas

You don't have to guess what your lead magnets should be about. You're already having the right conversations—sales calls, onboarding, customer support, Loom walkthroughs, internal Slack threads. AI can help you turn those into a steady stream of strong ideas.

You might pull three to five recent sales call transcripts (from Zoom, Google Meet, etc.), paste them into ChatGPT, Gemini, Claude, or Grok, and say something like:

Once you do this across a few conversations, clear patterns emerge: repeated concerns, recurring friction points, and the outcomes people are excited about. Those patterns become your lead magnet backlog—rooted in real, paid conversations.

From there, you can invite AI to get more concrete:

Now you have a list of ideas that are based on real needs, not hunches.

Step 3: Standardize a few formats so you never start from zero

The "factory" feeling comes from repeatable parts. You don't need dozens of formats; a small, consistent set can carry you very far.

For example, you might choose:

Once you decide on these formats, you can build shells or templates for each one. For example, every Sprint Kit might always include:

You can set these up once in Notion or Google Docs, then make them look cohesive in Canva using your brand kit. After that, AI simply fills in the structure with content tailored to each problem.

Step 4: Build a simple AI production line

Now it's time to turn ideas into finished assets efficiently.

You can create a small pipeline in ChatGPT (or Claude/Gemini) that you reuse every time:

Once the draft is ready, you can drop it into your Canva template, export it, connect it to a simple form (Tally, Typeform, or a native HubSpot/Beehiiv form), and let your ESP (ConvertKit, HubSpot, Beehiiv, Customer.io, etc.) deliver the asset automatically.

That's a clear, repeatable path from idea → asset → delivery.

Step 5: Let each magnet nurture and educate on your behalf

A lead magnet works best when it starts a relationship, not just a download.

Every magnet can trigger a short, thoughtful follow-up sequence that helps people actually use what they just received and see how it connects to your product.

On the opt-in form, you might add one simple question like:

"What's your #1 challenge right now?" or "Which best describes you? [Agency / SaaS / Solo founder / VC-backed]."

Then you can ask AI:

You drop these emails into your ESP, connect them to that specific tag or segment, and now each new subscriber is gently guided from "downloaded something useful" to "understands how you can help even more."

Step 6: Treat this as long-term infrastructure

The exciting part is that this system compounds over time.

If you give yourself 90 days, you can realistically:

You can keep track of everything in a simple Notion or Airtable table—magnet name, format, problem solved, offer supported, landing page link, and basic metrics (opt-in rate, replies, meetings booked, etc.). Once a month, you can drop those numbers into AI and ask for insights and next-step ideas.

Over time, your "lead magnet factory" becomes a quiet engine of distribution and trust. AI doesn't replace your expertise; it amplifies it, helping you package your knowledge in ways that are fast, useful, and aligned with real business outcomes.

That's the real gain here: a practical, repeatable system that helps you show up consistently with value—and makes it much easier for the right founders to find you, learn from you, and eventually work with you.

While Everyone Fights on Meta and TikTok, the Smart Money's Moving Here

If the first half of this issue was about working smarter, this part is about spending smarter.

AppLovin just rebranded its ad platform as Axon, and it quietly reopened to new advertisers on October 1st after being completely closed since June.

Access is referral-only and we were given a small batch of invites—perfectly timed for Q4.

If you run ads, this is worth paying attention to: AppLovin reaches over 1B daily active users across mobile gaming, yet fewer than 1% of advertisers are on the platform—meaning there's still major arbitrage potential.

Early eCommerce brands are already seeing META-level performance and up to 20–30% incremental growth.

Plus, new advertisers who spend $5K get $5K in ad credits, and if you use our Founder IV referral code (see below), you'll unlock an extra $2.5K (that's $7.5K total in ad credits).

👉 Sign up here using referral code TJMMCI1HJG for an AppLovin demo**.**

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