If James Talarico pulls off a squeaker win in the Democratic primary for one of Texas' U.S. Senate seats, he might have Stephen Colbert to thank for that.
Early voting in Texas began on Tuesday for the March 3 primary. The Texas Senate race has already been a marquee event given the blood feud between incumbent Republican Sen. John Cornyn, who is trying to fight off a primary challenge from ultra-MAGA attorney general Ken Paxton.
The prospect of Paxton, who was previously impeached and whose wife divorced him on "biblical grounds" because of his alleged infidelity, has made Democrats think they have a chance at winning a Senate seat in a place where Democrats have not won statewide since 1998.
Enter Colbert.
On Tuesday evening, The Late Show planned on having Talarico as a guest. But the Trump-bashing late-night host said CBS's lawyers tried to prevent Talarico from appearing on the show citing the Federal Communications Commission's Equal Time rule.
Colbert proceeded to post the interview with Talarico on YouTube. The result? As of Wednesday afternoon, 6.1 million people viewed the video and he raised $2.5 million in the 24 hours after the interview.
That is a massive haul and brought back memories of his former The Colbert Report show where a fictionalized right-wing version of himself would often feature candidates who would then receive what was called "The Colbert Bump."
Unsurprisingly, Rep. Jasmine Crockett, his Democratic primary opponent, criticized the move.
Colbert defended his claim.
But in a state of politics where attention matters as much as money, Colbert may have given Talarico the one thing he needs against Crockett: name recognition.
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