Three decades after political strategist James Carville coined his famous warning to Bill Clinton ("It's the economy, stupid!"), the message couldn't be more relevant.
With persistent high prices still affecting areas of the economy like energy and groceries, Donald Trump turned to the midterm campaign trail on Thursday with a mission: Sell voters on the Trump economy.
For better or worse, that means talking about tariffs.
The president's second-term economic agenda has been defined by trade policy even moreso than his first stint in the White House, as Trump rolled out a flat duty on all U.S. imports and his so-called "reciprocal" tariffs on many U.S. trading partners.
Those tariffs were wielded like a club by Trump as he sought to bully countries like China, Canada, the U.K. and Denmark into line on whatever issue of the day came to his desk — everything from typical trade conflicts to his demand for control over Greenland.
At his rally in Rome, Georgia on Thursday the president was in clear campaign mode as he appeared alongside Republican candidates including Rep. Mike Collins, who is running for the Senate seat held by Democratic Sen. Jon Ossoff.
An at-times awkward rally shifted focus back and forth between Trump's message and various fawning Republican candidates and Trump supporters.
But the goal was clear. The president is set to spend the 2026 campaign season convincing Americans that the projected negative effects of his volatile tariff levels are miniscule, while the benefits of an "America First" trade policy are simply being ignored by the growing number of Americans represented by his sagging approval ratings.
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