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Click the image for the punchline ☝️.
😂 See all February 2026 Thirsty Thursday jokes here.
✅ Today's Checklist: Leading a struggling team member you inherited Systems that create high output without the burnout How to grow into a leadership marketing role Three stretches to try with your S.O.
🗓️ Thurs 3/5 9AM PT: Tough convo coming up? Learn a simple 4-step framework to say what needs to be said without blowing up the relationship. Register for the free workshop here.
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Managing A Poor Performer You Inherited |
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Takeaways: Empathy and accountability go together. Anxiety is real. So are missed deadlines and skipped meetings. Acknowledge what she's dealing with while being clear about what needs to improve. Both can exist in the same conversation. Define the standard before making any decisions. Spell out what "good" actually looks like. Clear metrics. Clear timelines. A documented 60–90 day improvement plan. Remove the ambiguity so everyone knows where they stand. Process builds trust. Loop in HR early. Put expectations in writing. Hold consistent check-ins. When leadership is structured and fair, the team feels steady. That steadiness is what protects your credibility.
See the carousel on LinkedIn. |
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Run Your Business Like It Has an Ops Team |
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When small businesses feel "behind," it's usually because of the in-between work, like copying info, hunting down updates, and redoing the same admin tasks in five different places.
Cover the 4 pillars: work, customers, money, people (and make them talk to each other). Work (so nothing lives in someone's brain): Zoho keeps tasks, docs, timelines, and owners in one spot—plus automations for reminders and handoffs. Customers (so support doesn't drown your inbox): Zendesk turns "quick questions" into trackable tickets, with templates, routing, and a help center when you're ready. Marketing (so you show up like a real brand): Zoho helps you plan and schedule content, collaborate on approvals, and see what's working without spreadsheet reporting. Money (so you're not guessing on cash flow): Xero is great for invoicing, bank feeds, reconciliation, and reporting that stays current. Payroll (so payday isn't a fire drill): Patriot streamlines pay runs and keeps the essentials organized. Foundation: GoDaddy covers the domain and site basics so customers can find you and trust you. People (once you're growing past "figure it out"): HiBob shines for onboarding, org charts, engagement touchpoints, and people insights.
Tiny tip that changes everything: pick one "source of truth", then layer in tools that integrate cleanly. Avoid tools that create more copy/paste. |
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High Effort Now, Easy Mode Later |
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Takeaways: Put yourself on an information diet. Filter industry newsletters into a separate folder. Batch-read them in a scheduled block. Ruthlessly unsubscribe from what you don't read. Protect your attention like it's revenue. Time-block big tasks immediately. Skip the endless to-do list. Estimate the work, add it to your calendar in real blocks, and drop notes into the first session so you can start quickly. Create a weekly "Task Pebbles" block. Keep a running list of small, annoying tasks in one calendar block. Knock them out in batches or during spare 15-minute gaps. Fewer context switches, less mental clutter.
Read all the tips on IG. |
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How To Grow Into A Head Of Marketing Role |
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Takeaways: Think in pipeline, not posts. Great content isn't the job anymore. You need a clear POV on the funnel. Where does demand come from? How does it convert? Where does revenue stall? Heads of Marketing care about progression and dollars, not impressions. Get goaled like the business. Understand how marketing is measured today. MQLs? Pipeline? Closed-won? Then decide what actually matters. The shift happens when you align your metrics with sales and own the revenue conversations. Move from creator to builder. Learn how to collaborate across Sales, CS, and Product. Understand their KPIs. Master positioning. Know how to build a budget, design a team, and run a real marketing engine. This role is less about shipping assets and more about building systems.
Read the entire advice on LinkedIn. |
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| | Move in a Way Your Body Will Thank You For |
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| | If your joints feel louder than your motivation (or menopause has made your old workouts backfire) this is your pivot.
Wall Pilates is low-impact, joint-friendly strength training you can do at home with just a wall. It builds core support, balance, and lean muscle without frying your nervous system.
Women report less stiffness in week one, more energy in week two, and visible tone by week four.
This isn't about going harder, but training smarter.
Take the quick quiz, get a plan tailored to your body, and move in a way that actually supports you. |
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3 Partner Stretches to Undo a Full Day at Your Desk |
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Takeaways: Simple, supported pulling movements (like seated decompression or a bedsheet-assisted lean-back) create space through the spine. That space helps calm tight mid-back muscles and relieve that compressed, end-of-day feeling. Slow, controlled movement matters more than intensity. These stretches work because they're steady and intentional. No jerking, no forcing range. Controlled pressure allows the nervous system to relax, which is what actually lets tight tissue release. Your hips and glutes are often the real culprit. Low back discomfort frequently comes from tight hips. Light hip opening and gentle glute pressure can take strain off the lumbar spine and leave the entire lower body feeling more relaxed.
Learn all the stretches on IG. |
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Stuff We're Loving This Week |
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📆 One day. Ten sessions. The best strategies for driving AI ROI in 2026. Join on 3/5. RSVP for free. |
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🍰 This acacia cake stand makes even a grocery store cake look like it came from a bakery. |
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Here's how to update your preferences in just a few quick steps: Click the link below and on the "Update Your Preferences" page, click the "Email me a link" button. Open the email with the subject line "The Assist Subscribers: Update Profile" and click the link inside. Choose the weekly email newsletters you'd like to receive from us (Tues, Wed, Thurs, Sat). Click "Update Preferences" to save your changes—and you're all set!
👉 Update my subscriber preferences here.
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