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Exclusive: OpenAI Plans to Launch Sora Video AI in ChatGPT in Strategy Shift

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Mar 11, 2026

OpenAI plans to soon launch its Sora AI-generated video capabilities in ChatGPT, according to people with knowledge of the effort. The strategy shift could increase the chatbot's usage as well as its costs.

The move comes about five months after OpenAI released a Sora mobile app, which lets people quickly create videos of themselves and other people or animals doing mesmerizing or humorous acts. The app's look and feel mimics the style of TikTok but doesn't appear to have gained wide appeal.

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OpenAI Plans to Launch Sora Video AI in ChatGPT in Strategy Shift

By Stephanie Palazzolo and Sri Muppidi

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