April 20, 2026  l  Sign Me Up

Happy 4/20, folks! Here’s a look at what’s happening across the cannabis industry today.
 
But first ...
 
The Q1 MJBiz Factbook is here – breaking down national cannabis trends and the evolving hemp landscape. From regulatory shifts to key industry developments, this quarter’s report delivers the clarity you need to navigate what’s next.  

Access the data now.

F E A T U R E D  S T O R Y

How cannabis retailers win during 4/20

A major event for the cannabis industry and overall legalization movement, 4/20 is also “an operational stress test” for retailers, Steph Vrona, a marketing operations expert and the founder of consultancy High Def Studio, told MJBizDaily. And the retailers that “win” at 4/20 aren’t the ones with the steepest discounts. They’re the ones who have the processes in place to meet demand while also maximizing 4/20’s impact for the rest of the year. Read story >

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Congress floats plan to let states opt out of federal hemp THC ban

Rather than rush to ban hemp THC products to comply with a federal redefinition, states could keep their hemp cannabinoid regulations in place under a bipartisan proposal introduced in Congress this week.

Sponsored by Democratic U.S. Sen. Amy Klobuchar of Minnesota and Kentucky Republican U.S. Sen. Rand Paul, the Hemp Safety Enforcement Act would allow states to opt out of the federal ban that’s set to take effect in November. Read story >

More Headlines

• Could Colorado legalize THC beverages in bars and restaurants? Read story >
• What banks are actually doing when they reject cannabis accounts. Read story > 
• Instead of competing on price, cannabis retailers win with community. Read story >
• Will Idaho finally legalize medical cannabis? Read story >

F A C T B O O K  

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R E S O U R C E S

MJBizDaily is the leading resource for the cannabis industry, cited by The Wall Street Journal, Forbes and Harvard Business Review. MJBiz also produces the No. 1 cannabis business conference, MJBizCon.

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