A number of rituals begin each summer in Cannes, France. The rosé gets opened. The sun shines in abundance. And the film festival crowd quickly shuffles out of town to give way to a whole other set from the C-suites of Silicon Valley, Hollywood and Madison Avenue.

The annual Cannes Lion International Festival of Creativity, which wrapped up earlier this week, drew in people including Apple’s Eddy Cue, Google’s Demis Hassabis, OpenAI’s Denise Dresser and dozens of other tech executives for discussions about the ever-expanding intersection of tech, entertainment and advertising.

We had our eye on what they were wearing, as we sometimes do, figuring it would give us some shopping inspiration. Google’s Menaka Shroff kept things crisp with a striped blue shirtdress. Oriel Davis-Lyons, a former Spotify executive who’s currently chief creative officer at Mother, a New York creative agency, proved less is more with an easy-to-emulate all-white T-shirt and jeans ensemble. The festival’s own James Womersley, in a white linen shirt and pants in fire-engine red, displayed a balance of business on top, party on the bottom. And Spotify’s Kay Hsu donned a magenta eyelet-adorned dress that would look just as comfortable poolside with a cocktail in hand.