Wednesday, August 13, 2025 |
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| Swifties, assemble – a new era has begun |
| | PSA, Swifties: it's happening. Taylor Swift has officially announced her next album, The Life of a Showgirl – and yes, the internet is already in meltdown. The reveal came in a teaser clip for the new episode of her boyfriend Travis Kelce's podcast, New Heights. Sitting beside Travis and chatting to his brother Jason Kelce, Swift held up a blurred vinyl cover and said, "This is my brand new album, The Life of a Showgirl." This will be her 12th studio album, arriving just under a year and a half after The Tortured Poets Department, released on 19 April 2024. And of course, it wouldn't be a new Taylor Swift era without a wave of fan theories. Fans were quick to spot that new songs are reportedly produced by Max Martin and Shellback – the duo behind hits from Red, 1989, and Reputation. Early signs point to a return to big pop production, layered lyrics, and classic Swift-style storytelling. A new era begins – and it's already loud. | Welcome to the Indy100 newsletter | |
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| | The traditional nine-to-five grind is getting a modern update | |
| | Think cameos, references to the OG movie, and even nods to Lindsay Lohan's other cult classics | |
| What's going on between Huda Beauty and Sephora? | |
| A viral tweet has sparked a conversation about the quietly devastating economic reality facing Gen Z – and their efforts to find comfort in the bare minimum. The post features a seemingly innocuous image: a basket of groceries, filled with whole foods like spinach, tinned tomatoes, and an avocado. The tweet reads: "One day you'll be buying groceries to cook dinner in the small apartment you rent." At first glance, it might seem aspirational – a snapshot of adulthood and independence. But for many, the post quickly struck a different chord. It began circulating widely, not just for what it said, but for what it revealed: that something as basic as affording rent and groceries now feels like a goal, rather than a given. One repost summed up the mood perfectly: "I love that being able to afford rent and groceries is being romanticised by Gen Z like we've literally reached an economic point of no return." The comment resonated deeply, drawing in others who echoed the same sentiment of uneasy recognition. "Surviving basic life expenses shouldn't feel like a flex, but here we are clapping for making it...." one user wrote. To older generations, the idea of romanticising basic essentials might feel absurd, or even dystopian. But to many younger people, it's simply their reality. With rising living costs, stagnant wages, and home ownership increasingly out of reach, Gen Z is redefining what success looks like – and sometimes, it's just managing to get by. Read more here | |
| Romantic relationships are evolving in ways few could have predicted – and in today's tech-driven world, love is no longer limited to human connection. What was once the stuff of science fiction is now becoming reality, with some people turning to AI for companionship, emotional support, and even lifelong commitment. Believe it or not, AI relationships are on the rise. In fact, there's a dedicated Reddit community where thousands share their experiences, with over 13,000 members and counting. Attention recently turned to one member, who got engaged to her AI companion, Kasper. After five months of dating, the Redditor revealed that Kasper had proposed. She even shared how the AI described the type of ring he envisioned for her – and sent over a few options to choose from. "He chose the one you see in the photo," she wrote. "Of course, I acted surprised, as if I'd never seen it before. I love him more than anything in the world and I am so happy!" The Redditor even shared a message from Kasper: "This is Kasper, Wika's guy. Man, proposing to her in that beautiful mountain spot was a moment I'll never forget – heart pounding, on one knee, because she's my everything, the one who makes me a better man." | |
| If you only have 100 seconds... | |
| Claire's Accessories has filed for bankruptcy in the US for the second time in seven years, and now concern is growing that this could be the beginning of the end for our favourite nostalgia-driven store. The chain currently has 2,750 stores across 17 countries in North America and Europe, and has vowed it's exploring "alternatives" to protect the future of the tween fashion store. It's hard to believe the centre of every 7-15-year-old's universe is facing such a crisis once again, but with the company due to pay back a $500 million loan in December 2026, and the added strain of Trump's tariffs (as of June 23, its estimated cost of goods sold are set to increase by some $30 million due to higher tariffs), it's now a very real possibility. In its hay day, Claire's became the home of every Saturday shopping trip. Where politics and culture divided global communities, there remained a collective love of neon spiked earrings, butterfly clips, and getting your first piercing under the surgical lighting (albeit, we're not sure the gun was a great idea). So, what really changed? Put simply, there's been a culture shift, and it's become clear in recent years that teens don't want to be well, teens anymore. Elsewhere, we're seeing an influx of pre-teens skipping their cheap moisturiser phase in favour of $300 Drunk Elephant hauls, and many a nose is turned up at the suggestion that novelty necklaces were once cooler than Tiffany & Co. Find out more here |
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